#73201F#73201F

#73201F is a dark, moderate red. Relative luminance 0.048; OKLCH L 37.7% C 0.117 H 25.3°. Best body text is #FFFFFF at 10.74:1 contrast (WCAG AA passes).

Color values

HEX	#73201F
RGB	rgb(115, 32, 31)
HSL	hsl(1, 58%, 29%)
HSV	hsv(1, 73%, 45%)
CMYK	cmyk(0%, 72.2%, 73%, 54.9%)
CIE-LAB	lab(26.09, 36.17, 21.57)
CIE-LCH	lch(26.09, 42.12, 30.81°)
OKLab	oklab(37.68% 0.1054 0.0498)
OKLCH	oklch(37.68% 0.117 25.3)
XYZ	xyz(7.8349, 4.7779, 1.8057)
Luminance	0.0478 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73201F #1F7273

analogous

#731F48 #73201F #734A1F

triadic

#73201F #1F7320 #201F73

tetradic

#73201F #48731F #1F7273 #4A1F73

square

#73201F #48731F #1F7273 #4A1F73

split-complementary

#73201F #1F734A #1F4873

monochromatic

#180706 #431312 #73201F #A32D2C #CC4241

Accessibility & contrast

On white

10.74

#73201F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.96

#73201F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73201F

10.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73201F	#FFFFFF	#000000	##FFFFFF
##73201F	1.00	10.74	1.96	10.74
#FFFFFF	10.74	1.00	21.00	1.00
#000000	1.96	21.00	1.00	21.00
##FFFFFF	10.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#37321E

Deuteranopia (green-blind)

#4C441C

Tritanopia (blue-blind)

#7F0721

Achromatopsia (no color)

#3E3E3E

Design tokens & code

CSS

--color: #73201f;
/* rgb */ color: rgb(115, 32, 31);
/* oklch */ color: oklch(37.7% 0.117 25.3);

Tailwind

colors: {
  custom: {
    50: '#a2615a',
    500: '#73201f',
    950: '#000000',
  },
}

SCSS

$custom: #73201f;
$custom-light: #a2615a;
$custom-dark: #000000;

JSON

{
  "hex": "#73201f",
  "rgb": {
    "r": 115,
    "g": 32,
    "b": 31
  },
  "hsl": {
    "h": 0.714,
    "s": 57.534,
    "l": 28.627
  },
  "oklch": {
    "l": 0.3768,
    "c": 0.11655,
    "h": 25.3
  },
  "luminance": 0.04777
}

Semantic roles & 50–950 ramp

primary

#73201F

secondary

#47A6A7

accent

#DFE147

background

#FAF5F5

surface

#F4EAE9

border

#CEC6C5

text

#100504

muted

#7F7979

Preview Lab

Preview with #73201F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →