#731F48#731F48

#731F48 is a dark, vivid pink. Relative luminance 0.051; OKLCH L 38.7% C 0.124 H 354.6°. Best body text is #FFFFFF at 10.40:1 contrast (WCAG AA passes).

Color values

HEX#731F48
RGBrgb(115, 31, 72)
HSLhsl(331, 58%, 29%)
HSVhsv(331, 73%, 45%)
CMYKcmyk(0%, 73%, 37.4%, 54.9%)
CIE-LABlab(27.00, 40.25, -4.64)
CIE-LCHlch(27.00, 40.52, 353.43°)
OKLaboklab(38.7% 0.1233 -0.0117)
OKLCHoklch(38.7% 0.124 354.6)
XYZxyz(8.7304, 5.0937, 6.6531)
Luminance0.0509 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731F48 #1F734A
analogous
#731F72 #731F48 #73201F
triadic
#731F48 #48731F #1F4873
tetradic
#731F48 #72731F #1F734A #201F73
square
#731F48 #72731F #1F734A #201F73
split-complementary
#731F48 #1F7320 #1F7273
monochromatic
#18060F #43122A #731F48 #A32C66 #CC4185

Accessibility & contrast

On white

10.40
#731F48 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.02
#731F48 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F48
10.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731F48#FFFFFF#000000##FFFFFF
##731F481.0010.402.0210.40
#FFFFFF10.401.0021.001.00
#0000002.0221.001.0021.00
##FFFFFF10.401.0021.001.00

Color blindness preview

Protanopia (red-blind)
#2E3649
Deuteranopia (green-blind)
#454546
Tritanopia (blue-blind)
#7C1830
Achromatopsia (no color)
#404040

Design tokens & code

CSS
--color: #731f48;
/* rgb */ color: rgb(115, 31, 72);
/* oklch */ color: oklch(38.7% 0.124 354.6);
Tailwind
colors: {
  custom: {
    50: '#9f627a',
    500: '#731f48',
    950: '#000000',
  },
}
SCSS
$custom: #731f48;
$custom-light: #9f627a;
$custom-dark: #000000;
JSON
{
  "hex": "#731f48",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 72
  },
  "hsl": {
    "h": 330.714,
    "s": 57.534,
    "l": 28.627
  },
  "oklch": {
    "l": 0.38698,
    "c": 0.12383,
    "h": 354.6
  },
  "luminance": 0.05093
}

Semantic roles & 50–950 ramp

primary
#731F48
secondary
#47A778
accent
#E19647
background
#FAF6F7
surface
#F4EBED
border
#CEC6C8
text
#0F0509
muted
#7F7A7B

Preview Lab

Preview with #731F48

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731F48 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva