#731FBD#731FBD

#731FBD is a mid, highly saturated violet. Relative luminance 0.083; OKLCH L 46.5% C 0.222 H 301.8°. Best body text is #FFFFFF at 7.90:1 contrast (WCAG AA passes).

Color values

HEX	#731FBD
RGB	rgb(115, 31, 189)
HSL	hsl(272, 72%, 43%)
HSV	hsv(272, 84%, 74%)
CMYK	cmyk(39.2%, 83.6%, 0%, 25.9%)
CIE-LAB	lab(34.60, 62.19, -65.88)
CIE-LCH	lch(34.60, 90.60, 313.35°)
OKLab	oklab(46.49% 0.1167 -0.1883)
OKLCH	oklch(46.49% 0.222 301.8)
XYZ	xyz(16.7433, 8.2988, 48.8540)
Luminance	0.0830 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731FBD #69BD1F

analogous

#241FBD #731FBD #BD1FB8

triadic

#731FBD #BD731F #1FBD73

tetradic

#731FBD #BD241F #69BD1F #1FB8BD

square

#731FBD #BD241F #69BD1F #1FB8BD

split-complementary

#731FBD #B8BD1F #1FBD24

monochromatic

#330E54 #531688 #731FBD #923ADF #AF6FE7

Accessibility & contrast

On white

7.90

#731FBD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.66

#731FBD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731FBD

7.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731FBD	#FFFFFF	#000000	##FFFFFF
##731FBD	1.00	7.90	2.66	7.90
#FFFFFF	7.90	1.00	21.00	1.00
#000000	2.66	21.00	1.00	21.00
##FFFFFF	7.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0050C1

Deuteranopia (green-blind)

#0051BA

Tritanopia (blue-blind)

#624D71

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #731fbd;
/* rgb */ color: rgb(115, 31, 189);
/* oklch */ color: oklch(46.5% 0.222 301.8);

Tailwind

colors: {
  custom: {
    50: '#a367d2',
    500: '#731fbd',
    950: '#000000',
  },
}

SCSS

$custom: #731fbd;
$custom-light: #a367d2;
$custom-dark: #000000;

JSON

{
  "hex": "#731fbd",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 189
  },
  "hsl": {
    "h": 271.899,
    "s": 71.818,
    "l": 43.137
  },
  "oklch": {
    "l": 0.46494,
    "c": 0.22154,
    "h": 301.8
  },
  "luminance": 0.08299
}

Semantic roles & 50–950 ramp

primary

#731FBD

secondary

#99CE6A

accent

#EF398E

background

#FAF6FD

surface

#F4EBFA

border

#CEC6D3

text

#100714

muted

#7F7A83

Preview Lab

Preview with #731FBD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →