#731F73#731F73

#731F73 is a dark, vivid purple. Relative luminance 0.059; OKLCH L 40.9% C 0.154 H 327.9°. Best body text is #FFFFFF at 9.67:1 contrast (WCAG AA passes).

Color values

HEX	#731F73
RGB	rgb(115, 31, 115)
HSL	hsl(300, 58%, 29%)
HSV	hsv(300, 73%, 45%)
CMYK	cmyk(0%, 73%, 0%, 54.9%)
CIE-LAB	lab(29.07, 46.84, -29.54)
CIE-LCH	lch(29.07, 55.38, 327.76°)
OKLab	oklab(40.87% 0.1306 -0.0818)
OKLCH	oklch(40.87% 0.154 327.9)
XYZ	xyz(10.6546, 5.8634, 16.7869)
Luminance	0.0586 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731F73 #1F731F

analogous

#491F73 #731F73 #731F49

triadic

#731F73 #73731F #1F7373

tetradic

#731F73 #73491F #1F731F #1F4973

square

#731F73 #73491F #1F731F #1F4973

split-complementary

#731F73 #49731F #1F7349

monochromatic

#180618 #431243 #731F73 #A32CA3 #CC41CC

Accessibility & contrast

On white

9.67

#731F73 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.17

#731F73 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F73

9.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731F73	#FFFFFF	#000000	##FFFFFF
##731F73	1.00	9.67	2.17	9.67
#FFFFFF	9.67	1.00	21.00	1.00
#000000	2.17	21.00	1.00	21.00
##FFFFFF	9.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#113D75

Deuteranopia (green-blind)

#354871

Tritanopia (blue-blind)

#772B47

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731f73;
/* rgb */ color: rgb(115, 31, 115);
/* oklch */ color: oklch(40.9% 0.154 327.9);

Tailwind

colors: {
  custom: {
    50: '#9e649b',
    500: '#731f73',
    950: '#000000',
  },
}

SCSS

$custom: #731f73;
$custom-light: #9e649b;
$custom-dark: #000000;

JSON

{
  "hex": "#731f73",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 115
  },
  "hsl": {
    "h": 300,
    "s": 57.534,
    "l": 28.627
  },
  "oklch": {
    "l": 0.40871,
    "c": 0.15414,
    "h": 327.9
  },
  "luminance": 0.05863
}

Semantic roles & 50–950 ramp

primary

#731F73

secondary

#47A747

accent

#E14747

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731F73

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →