#731F49#731F49

#731F49 is a dark, vivid pink. Relative luminance 0.051; OKLCH L 38.7% C 0.124 H 353.8°. Best body text is #FFFFFF at 10.39:1 contrast (WCAG AA passes).

Color values

HEX	#731F49
RGB	rgb(115, 31, 73)
HSL	hsl(330, 58%, 29%)
HSV	hsv(330, 73%, 45%)
CMYK	cmyk(0%, 73%, 36.5%, 54.9%)
CIE-LAB	lab(27.04, 40.38, -5.25)
CIE-LCH	lch(27.04, 40.72, 352.59°)
OKLab	oklab(38.74% 0.1236 -0.0134)
OKLCH	oklch(38.74% 0.124 353.8)
XYZ	xyz(8.7633, 5.1069, 6.8263)
Luminance	0.0511 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731F49 #1F7349

analogous

#731F73 #731F49 #731F1F

triadic

#731F49 #49731F #1F4973

tetradic

#731F49 #73731F #1F7349 #1F1F73

square

#731F49 #73731F #1F7349 #1F1F73

split-complementary

#731F49 #1F731F #1F7373

monochromatic

#18060F #43122A #731F49 #A32C68 #CC4186

Accessibility & contrast

On white

10.39

#731F49 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.02

#731F49 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731F49

10.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731F49	#FFFFFF	#000000	##FFFFFF
##731F49	1.00	10.39	2.02	10.39
#FFFFFF	10.39	1.00	21.00	1.00
#000000	2.02	21.00	1.00	21.00
##FFFFFF	10.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2E364A

Deuteranopia (green-blind)

#454647

Tritanopia (blue-blind)

#7C1831

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #731f49;
/* rgb */ color: rgb(115, 31, 73);
/* oklch */ color: oklch(38.7% 0.124 353.8);

Tailwind

colors: {
  custom: {
    50: '#9f627b',
    500: '#731f49',
    950: '#000000',
  },
}

SCSS

$custom: #731f49;
$custom-light: #9f627b;
$custom-dark: #000000;

JSON

{
  "hex": "#731f49",
  "rgb": {
    "r": 115,
    "g": 31,
    "b": 73
  },
  "hsl": {
    "h": 330,
    "s": 57.534,
    "l": 28.627
  },
  "oklch": {
    "l": 0.38737,
    "c": 0.12431,
    "h": 353.8
  },
  "luminance": 0.05106
}

Semantic roles & 50–950 ramp

primary

#731F49

secondary

#47A777

accent

#E19447

background

#FAF6F7

surface

#F4EBED

border

#CEC6C8

text

#0F0509

muted

#7F7A7B

Preview Lab

Preview with #731F49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →