#731E18#731E18
#731E18 is a dark, moderate red. Relative luminance 0.046; OKLCH L 37.3% C 0.120 H 28.3°. Best body text is #FFFFFF at 10.89:1 contrast (WCAG AA passes).
Color values
| HEX | #731E18 |
|---|---|
| RGB | rgb(115, 30, 24) |
| HSL | hsl(4, 65%, 27%) |
| HSV | hsv(4, 79%, 45%) |
| CMYK | cmyk(0%, 73.9%, 79.1%, 54.9%) |
| CIE-LAB | lab(25.68, 36.67, 25.53) |
| CIE-LCH | lch(25.68, 44.69, 34.85°) |
| OKLab | oklab(37.34% 0.1054 0.0568) |
| OKLCH | oklch(37.34% 0.12 28.3) |
| XYZ | xyz(7.7003, 4.6405, 1.3542) |
| Luminance | 0.0464 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 3.64
Blood
#770001
ΔE00 4.44
Rosewood
#65000B
ΔE00 5.06
Maroon
#800000
ΔE00 5.31
Crimson (survey)
#8C000F
ΔE00 5.59
Indian Red
#850E04
ΔE00 5.67
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731E18 #186D73
analogous
#731840 #731E18 #734C18
triadic
#731E18 #18731E #1E1873
tetradic
#731E18 #407318 #186D73 #4C1873
square
#731E18 #407318 #186D73 #4C1873
split-complementary
#731E18 #18734C #184073
monochromatic
#190705 #40110D #731E18 #A62B23 #D43C31
Accessibility & contrast
On white
10.89
#731E18 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.93
#731E18 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731E18
10.89:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731E18 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731E18 | 1.00 | 10.89 | 1.93 | 10.89 |
| #FFFFFF | 10.89 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.93 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.89 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#373117
Deuteranopia (green-blind)
#4C4415
Tritanopia (blue-blind)
#7F001D
Achromatopsia (no color)
#3D3D3D
Design tokens & code
CSS
--color: #731e18; /* rgb */ color: rgb(115, 30, 24); /* oklch */ color: oklch(37.3% 0.120 28.3);
Tailwind
colors: {
custom: {
50: '#a26055',
500: '#731e18',
950: '#000000',
},
}SCSS
$custom: #731e18; $custom-light: #a26055; $custom-dark: #000000;
JSON
{
"hex": "#731e18",
"rgb": {
"r": 115,
"g": 30,
"b": 24
},
"hsl": {
"h": 3.956,
"s": 65.468,
"l": 27.255
},
"oklch": {
"l": 0.37344,
"c": 0.1197,
"h": 28.3
},
"luminance": 0.04639
}Semantic roles & 50–950 ramp
primary
#731E18
secondary
#3FA1A8
accent
#DDE83F
background
#FAF5F4
surface
#F4EAE8
border
#CEC6C4
text
#100503
muted
#7F7978