#731D97#731D97

#731D97 is a dark, vivid purple. Relative luminance 0.068; OKLCH L 43.2% C 0.188 H 313.2°. Best body text is #FFFFFF at 8.93:1 contrast (WCAG AA passes).

Color values

HEX	#731D97
RGB	rgb(115, 29, 151)
HSL	hsl(282, 68%, 35%)
HSV	hsv(282, 81%, 59%)
CMYK	cmyk(23.8%, 80.8%, 0%, 40.8%)
CIE-LAB	lab(31.25, 54.57, -48.51)
CIE-LCH	lch(31.25, 73.02, 318.36°)
OKLab	oklab(43.2% 0.1287 -0.1373)
OKLCH	oklch(43.2% 0.188 313.2)
XYZ	xyz(13.0945, 6.7584, 29.8869)
Luminance	0.0676 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D97 #41971D

analogous

#361D97 #731D97 #971D7E

triadic

#731D97 #97731D #1D9773

tetradic

#731D97 #97361D #41971D #1D7E97

square

#731D97 #97361D #41971D #1D7E97

split-complementary

#731D97 #7E971D #1D9736

monochromatic

#250930 #4C1364 #731D97 #9A27CA #B451DE

Accessibility & contrast

On white

8.93

#731D97 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.35

#731D97 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D97

8.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D97	#FFFFFF	#000000	##FFFFFF
##731D97	1.00	8.93	2.35	8.93
#FFFFFF	8.93	1.00	21.00	1.00
#000000	2.35	21.00	1.00	21.00
##FFFFFF	8.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00459A

Deuteranopia (green-blind)

#0A4B95

Tritanopia (blue-blind)

#6F3B5A

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #731d97;
/* rgb */ color: rgb(115, 29, 151);
/* oklch */ color: oklch(43.2% 0.188 313.2);

Tailwind

colors: {
  custom: {
    50: '#a064b6',
    500: '#731d97',
    950: '#000000',
  },
}

SCSS

$custom: #731d97;
$custom-light: #a064b6;
$custom-dark: #000000;

JSON

{
  "hex": "#731d97",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 151
  },
  "hsl": {
    "h": 282.295,
    "s": 67.778,
    "l": 35.294
  },
  "oklch": {
    "l": 0.43196,
    "c": 0.1882,
    "h": 313.2
  },
  "luminance": 0.06758
}

Semantic roles & 50–950 ramp

primary

#731D97

secondary

#71C04F

accent

#EB3D70

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731D97

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →