#731D96#731D96

#731D96 is a dark, vivid purple. Relative luminance 0.067; OKLCH L 43.1% C 0.187 H 313.5°. Best body text is #FFFFFF at 8.95:1 contrast (WCAG AA passes).

Color values

HEX	#731D96
RGB	rgb(115, 29, 150)
HSL	hsl(283, 68%, 35%)
HSV	hsv(283, 81%, 59%)
CMYK	cmyk(23.3%, 80.7%, 0%, 41.2%)
CIE-LAB	lab(31.17, 54.37, -48.02)
CIE-LCH	lch(31.17, 72.54, 318.55°)
OKLab	oklab(43.12% 0.129 -0.1358)
OKLCH	oklch(43.12% 0.187 313.5)
XYZ	xyz(13.0136, 6.7260, 29.4610)
Luminance	0.0673 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D96 #40961D

analogous

#371D96 #731D96 #961D7C

triadic

#731D96 #96731D #1D9673

tetradic

#731D96 #96371D #40961D #1D7C96

square

#731D96 #96371D #40961D #1D7C96

split-complementary

#731D96 #7C961D #1D9637

monochromatic

#24092F #4C1363 #731D96 #9A27C9 #B450DD

Accessibility & contrast

On white

8.95

#731D96 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.35

#731D96 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D96

8.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D96	#FFFFFF	#000000	##FFFFFF
##731D96	1.00	8.95	2.35	8.95
#FFFFFF	8.95	1.00	21.00	1.00
#000000	2.35	21.00	1.00	21.00
##FFFFFF	8.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004599

Deuteranopia (green-blind)

#0D4B94

Tritanopia (blue-blind)

#6F3A5A

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #731d96;
/* rgb */ color: rgb(115, 29, 150);
/* oklch */ color: oklch(43.1% 0.187 313.5);

Tailwind

colors: {
  custom: {
    50: '#a064b6',
    500: '#731d96',
    950: '#000000',
  },
}

SCSS

$custom: #731d96;
$custom-light: #a064b6;
$custom-dark: #000000;

JSON

{
  "hex": "#731d96",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 150
  },
  "hsl": {
    "h": 282.645,
    "s": 67.598,
    "l": 35.098
  },
  "oklch": {
    "l": 0.43119,
    "c": 0.1873,
    "h": 313.5
  },
  "luminance": 0.06726
}

Semantic roles & 50–950 ramp

primary

#731D96

secondary

#70C04F

accent

#EA3D6F

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731D96

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →