#731D90#731D90

#731D90 is a dark, vivid purple. Relative luminance 0.065; OKLCH L 42.7% C 0.182 H 315.7°. Best body text is #FFFFFF at 9.10:1 contrast (WCAG AA passes).

Color values

HEX	#731D90
RGB	rgb(115, 29, 144)
HSL	hsl(285, 66%, 34%)
HSV	hsv(285, 80%, 56%)
CMYK	cmyk(20.1%, 79.9%, 0%, 43.5%)
CIE-LAB	lab(30.73, 53.13, -45.05)
CIE-LCH	lch(30.73, 69.66, 319.71°)
OKLab	oklab(42.67% 0.1301 -0.1271)
OKLCH	oklch(42.67% 0.182 315.7)
XYZ	xyz(12.5428, 6.5377, 26.9813)
Luminance	0.0654 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D90 #3A901D

analogous

#3A1D90 #731D90 #901D74

triadic

#731D90 #90731D #1D9073

tetradic

#731D90 #903A1D #3A901D #1D7490

square

#731D90 #903A1D #3A901D #1D7490

split-complementary

#731D90 #74901D #1D903A

monochromatic

#22082A #4A135D #731D90 #9C27C3 #B74CDB

Accessibility & contrast

On white

9.10

#731D90 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.31

#731D90 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D90

9.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D90	#FFFFFF	#000000	##FFFFFF
##731D90	1.00	9.10	2.31	9.10
#FFFFFF	9.10	1.00	21.00	1.00
#000000	2.31	21.00	1.00	21.00
##FFFFFF	9.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004393

Deuteranopia (green-blind)

#194B8E

Tritanopia (blue-blind)

#713856

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #731d90;
/* rgb */ color: rgb(115, 29, 144);
/* oklch */ color: oklch(42.7% 0.182 315.7);

Tailwind

colors: {
  custom: {
    50: '#9f64b1',
    500: '#731d90',
    950: '#000000',
  },
}

SCSS

$custom: #731d90;
$custom-light: #9f64b1;
$custom-dark: #000000;

JSON

{
  "hex": "#731d90",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 144
  },
  "hsl": {
    "h": 284.87,
    "s": 66.474,
    "l": 33.922
  },
  "oklch": {
    "l": 0.42667,
    "c": 0.18189,
    "h": 315.7
  },
  "luminance": 0.06537
}

Semantic roles & 50–950 ramp

primary

#731D90

secondary

#68BD4B

accent

#E93E6A

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731D90

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →