#731D8A#731D8A

#731D8A is a dark, vivid purple. Relative luminance 0.064; OKLCH L 42.2% C 0.177 H 317.9°. Best body text is #FFFFFF at 9.24:1 contrast (WCAG AA passes).

Color values

HEX	#731D8A
RGB	rgb(115, 29, 138)
HSL	hsl(287, 65%, 33%)
HSV	hsv(287, 79%, 54%)
CMYK	cmyk(16.7%, 79%, 0%, 45.9%)
CIE-LAB	lab(30.30, 51.93, -42.03)
CIE-LCH	lch(30.30, 66.81, 321.01°)
OKLab	oklab(42.23% 0.1311 -0.1182)
OKLCH	oklch(42.23% 0.177 317.9)
XYZ	xyz(12.0964, 6.3591, 24.6301)
Luminance	0.0636 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D8A #348A1D

analogous

#3C1D8A #731D8A #8A1D6B

triadic

#731D8A #8A731D #1D8A73

tetradic

#731D8A #8A3C1D #348A1D #1D6B8A

square

#731D8A #8A3C1D #348A1D #1D6B8A

split-complementary

#731D8A #6B8A1D #1D8A3C

monochromatic

#1F0825 #491257 #731D8A #9D28BD #BA49D9

Accessibility & contrast

On white

9.24

#731D8A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.27

#731D8A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D8A

9.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D8A	#FFFFFF	#000000	##FFFFFF
##731D8A	1.00	9.24	2.27	9.24
#FFFFFF	9.24	1.00	21.00	1.00
#000000	2.27	21.00	1.00	21.00
##FFFFFF	9.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00428D

Deuteranopia (green-blind)

#224A88

Tritanopia (blue-blind)

#723553

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #731d8a;
/* rgb */ color: rgb(115, 29, 138);
/* oklch */ color: oklch(42.2% 0.177 317.9);

Tailwind

colors: {
  custom: {
    50: '#9f64ad',
    500: '#731d8a',
    950: '#000000',
  },
}

SCSS

$custom: #731d8a;
$custom-light: #9f64ad;
$custom-dark: #000000;

JSON

{
  "hex": "#731d8a",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 138
  },
  "hsl": {
    "h": 287.339,
    "s": 65.269,
    "l": 32.745
  },
  "oklch": {
    "l": 0.42228,
    "c": 0.17651,
    "h": 317.9
  },
  "luminance": 0.06359
}

Semantic roles & 50–950 ramp

primary

#731D8A

secondary

#60BB48

accent

#E84063

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #731D8A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →