#301437#301437

#301437 is a dark, moderate purple. Relative luminance 0.014; OKLCH L 25.0% C 0.072 H 319.3°. Best body text is #FFFFFF at 16.39:1 contrast (WCAG AA passes).

Color values

HEX	#301437
RGB	rgb(48, 20, 55)
HSL	hsl(288, 47%, 15%)
HSV	hsv(288, 64%, 22%)
CMYK	cmyk(12.7%, 63.6%, 0%, 78.4%)
CIE-LAB	lab(11.99, 20.96, -16.94)
CIE-LCH	lch(11.99, 26.94, 321.05°)
OKLab	oklab(25.01% 0.0547 -0.0471)
OKLCH	oklch(25.01% 0.072 319.3)
XYZ	xyz(2.1586, 1.4046, 3.7711)
Luminance	0.0140 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301437 #1B3714

analogous

#1F1437 #301437 #37142D

triadic

#301437 #373014 #143730

tetradic

#301437 #371F14 #1B3714 #142D37

square

#301437 #371F14 #1B3714 #142D37

split-complementary

#301437 #2D3714 #14371F

monochromatic

#140816 #140816 #301437 #572464 #7E3591

Accessibility & contrast

On white

16.39

#301437 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.28

#301437 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301437

16.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301437	#FFFFFF	#000000	##FFFFFF
##301437	1.00	16.39	1.28	16.39
#FFFFFF	16.39	1.00	21.00	1.00
#000000	1.28	21.00	1.00	21.00
##FFFFFF	16.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0D1E38

Deuteranopia (green-blind)

#162036

Tritanopia (blue-blind)

#301923

Achromatopsia (no color)

#1F1F1F

Design tokens & code

CSS

--color: #301437;
/* rgb */ color: rgb(48, 20, 55);
/* oklch */ color: oklch(25.0% 0.072 319.3);

Tailwind

colors: {
  custom: {
    50: '#69536e',
    500: '#301437',
    950: '#000000',
  },
}

SCSS

$custom: #301437;
$custom-light: #69536e;
$custom-dark: #000000;

JSON

{
  "hex": "#301437",
  "rgb": {
    "r": 48,
    "g": 20,
    "b": 55
  },
  "hsl": {
    "h": 288,
    "s": 46.667,
    "l": 14.706
  },
  "oklch": {
    "l": 0.25009,
    "c": 0.07214,
    "h": 319.3
  },
  "luminance": 0.01405
}

Semantic roles & 50–950 ramp

primary

#301437

secondary

#436F38

accent

#D6516C

background

#F6F4F6

surface

#EBE7EB

border

#C6C3C6

text

#060207

muted

#7A787A

Preview Lab

Preview with #301437

Body copy rendered with the generated semantic roles for this colour.

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