#731D89#731D89

#731D89 is a dark, vivid purple. Relative luminance 0.063; OKLCH L 42.2% C 0.176 H 318.3°. Best body text is #FFFFFF at 9.27:1 contrast (WCAG AA passes).

Color values

HEX	#731D89
RGB	rgb(115, 29, 137)
HSL	hsl(288, 65%, 33%)
HSV	hsv(288, 79%, 54%)
CMYK	cmyk(16.1%, 78.8%, 0%, 46.3%)
CIE-LAB	lab(30.23, 51.73, -41.52)
CIE-LCH	lch(30.23, 66.33, 321.25°)
OKLab	oklab(42.16% 0.1312 -0.1168)
OKLCH	oklch(42.16% 0.176 318.3)
XYZ	xyz(12.0243, 6.3303, 24.2506)
Luminance	0.0633 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D89 #33891D

analogous

#3D1D89 #731D89 #891D69

triadic

#731D89 #89731D #1D8973

tetradic

#731D89 #893D1D #33891D #1D6989

square

#731D89 #893D1D #33891D #1D6989

split-complementary

#731D89 #69891D #1D893D

monochromatic

#1E0824 #491256 #731D89 #9D28BC #BB48D8

Accessibility & contrast

On white

9.27

#731D89 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.27

#731D89 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D89

9.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D89	#FFFFFF	#000000	##FFFFFF
##731D89	1.00	9.27	2.27	9.27
#FFFFFF	9.27	1.00	21.00	1.00
#000000	2.27	21.00	1.00	21.00
##FFFFFF	9.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00428C

Deuteranopia (green-blind)

#234A87

Tritanopia (blue-blind)

#723452

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #731d89;
/* rgb */ color: rgb(115, 29, 137);
/* oklch */ color: oklch(42.2% 0.176 318.3);

Tailwind

colors: {
  custom: {
    50: '#9f64ac',
    500: '#731d89',
    950: '#000000',
  },
}

SCSS

$custom: #731d89;
$custom-light: #9f64ac;
$custom-dark: #000000;

JSON

{
  "hex": "#731d89",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 137
  },
  "hsl": {
    "h": 287.778,
    "s": 65.06,
    "l": 32.549
  },
  "oklch": {
    "l": 0.42156,
    "c": 0.17562,
    "h": 318.3
  },
  "luminance": 0.0633
}

Semantic roles & 50–950 ramp

primary

#731D89

secondary

#5FBA47

accent

#E84062

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #731D89

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →