#731D77#731D77

#731D77 is a dark, vivid purple. Relative luminance 0.059; OKLCH L 40.9% C 0.160 H 326.1°. Best body text is #FFFFFF at 9.67:1 contrast (WCAG AA passes).

Color values

HEX	#731D77
RGB	rgb(115, 29, 119)
HSL	hsl(297, 61%, 29%)
HSV	hsv(297, 76%, 47%)
CMYK	cmyk(3.4%, 75.6%, 0%, 53.3%)
CIE-LAB	lab(29.05, 48.30, -32.12)
CIE-LCH	lch(29.05, 58.00, 326.38°)
OKLab	oklab(40.94% 0.1327 -0.0893)
OKLCH	oklch(40.94% 0.16 326.1)
XYZ	xyz(10.8392, 5.8562, 18.0086)
Luminance	0.0585 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D77 #21771D

analogous

#461D77 #731D77 #771D4E

triadic

#731D77 #77731D #1D7773

tetradic

#731D77 #77461D #21771D #1D4E77

square

#731D77 #77461D #21771D #1D4E77

split-complementary

#731D77 #4E771D #1D7746

monochromatic

#180619 #431146 #731D77 #A329A8 #CA3ED0

Accessibility & contrast

On white

9.67

#731D77 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.17

#731D77 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D77

9.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D77	#FFFFFF	#000000	##FFFFFF
##731D77	1.00	9.67	2.17	9.67
#FFFFFF	9.67	1.00	21.00	1.00
#000000	2.17	21.00	1.00	21.00
##FFFFFF	9.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#043E79

Deuteranopia (green-blind)

#324875

Tritanopia (blue-blind)

#762C48

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731d77;
/* rgb */ color: rgb(115, 29, 119);
/* oklch */ color: oklch(40.9% 0.160 326.1);

Tailwind

colors: {
  custom: {
    50: '#9e639f',
    500: '#731d77',
    950: '#000000',
  },
}

SCSS

$custom: #731d77;
$custom-light: #9e639f;
$custom-dark: #000000;

JSON

{
  "hex": "#731d77",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 119
  },
  "hsl": {
    "h": 297.333,
    "s": 60.811,
    "l": 29.02
  },
  "oklch": {
    "l": 0.40936,
    "c": 0.15992,
    "h": 326.1
  },
  "luminance": 0.05855
}

Semantic roles & 50–950 ramp

primary

#731D77

secondary

#49AB45

accent

#E4444B

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731D77

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →