#731C8B#731C8B

#731C8B is a dark, vivid purple. Relative luminance 0.063; OKLCH L 42.2% C 0.178 H 317.6°. Best body text is #FFFFFF at 9.26:1 contrast (WCAG AA passes).

Color values

HEX	#731C8B
RGB	rgb(115, 28, 139)
HSL	hsl(287, 66%, 33%)
HSV	hsv(287, 80%, 55%)
CMYK	cmyk(17.3%, 79.9%, 0%, 45.5%)
CIE-LAB	lab(30.25, 52.47, -42.73)
CIE-LCH	lch(30.25, 67.66, 320.84°)
OKLab	oklab(42.22% 0.1318 -0.1203)
OKLCH	oklch(42.22% 0.178 317.6)
XYZ	xyz(12.1450, 6.3400, 25.0051)
Luminance	0.0634 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731C8B #348B1C

analogous

#3B1C8B #731C8B #8B1C6B

triadic

#731C8B #8B731C #1C8B73

tetradic

#731C8B #8B3B1C #348B1C #1C6B8B

square

#731C8B #8B3B1C #348B1C #1C6B8B

split-complementary

#731C8B #6B8B1C #1C8B3B

monochromatic

#1F0725 #491258 #731C8B #9D26BE #BA47DA

Accessibility & contrast

On white

9.26

#731C8B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.27

#731C8B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731C8B

9.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731C8B	#FFFFFF	#000000	##FFFFFF
##731C8B	1.00	9.26	2.27	9.26
#FFFFFF	9.26	1.00	21.00	1.00
#000000	2.27	21.00	1.00	21.00
##FFFFFF	9.26	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00428E

Deuteranopia (green-blind)

#204A89

Tritanopia (blue-blind)

#723553

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #731c8b;
/* rgb */ color: rgb(115, 28, 139);
/* oklch */ color: oklch(42.2% 0.178 317.6);

Tailwind

colors: {
  custom: {
    50: '#9f63ad',
    500: '#731c8b',
    950: '#000000',
  },
}

SCSS

$custom: #731c8b;
$custom-light: #9f63ad;
$custom-dark: #000000;

JSON

{
  "hex": "#731c8b",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 139
  },
  "hsl": {
    "h": 287.027,
    "s": 66.467,
    "l": 32.745
  },
  "oklch": {
    "l": 0.42217,
    "c": 0.17843,
    "h": 317.6
  },
  "luminance": 0.06339
}

Semantic roles & 50–950 ramp

primary

#731C8B

secondary

#60BC47

accent

#E93E63

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #731C8B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →