#731C8A#731C8A

#731C8A is a dark, vivid purple. Relative luminance 0.063; OKLCH L 42.1% C 0.178 H 318.0°. Best body text is #FFFFFF at 9.28:1 contrast (WCAG AA passes).

Color values

HEX	#731C8A
RGB	rgb(115, 28, 138)
HSL	hsl(287, 66%, 33%)
HSV	hsv(287, 80%, 54%)
CMYK	cmyk(16.7%, 79.7%, 0%, 45.9%)
CIE-LAB	lab(30.18, 52.27, -42.22)
CIE-LCH	lch(30.18, 67.19, 321.07°)
OKLab	oklab(42.15% 0.1319 -0.1188)
OKLCH	oklch(42.15% 0.178 318)
XYZ	xyz(12.0723, 6.3109, 24.6220)
Luminance	0.0631 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731C8A #338A1C

analogous

#3C1C8A #731C8A #8A1C6A

triadic

#731C8A #8A731C #1C8A73

tetradic

#731C8A #8A3C1C #338A1C #1C6A8A

square

#731C8A #8A3C1C #338A1C #1C6A8A

split-complementary

#731C8A #6A8A1C #1C8A3C

monochromatic

#1E0724 #491257 #731C8A #9D26BD #BB47DA

Accessibility & contrast

On white

9.28

#731C8A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.26

#731C8A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731C8A

9.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731C8A	#FFFFFF	#000000	##FFFFFF
##731C8A	1.00	9.28	2.26	9.28
#FFFFFF	9.28	1.00	21.00	1.00
#000000	2.26	21.00	1.00	21.00
##FFFFFF	9.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00428D

Deuteranopia (green-blind)

#214A88

Tritanopia (blue-blind)

#723453

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #731c8a;
/* rgb */ color: rgb(115, 28, 138);
/* oklch */ color: oklch(42.1% 0.178 318.0);

Tailwind

colors: {
  custom: {
    50: '#9f63ad',
    500: '#731c8a',
    950: '#000000',
  },
}

SCSS

$custom: #731c8a;
$custom-light: #9f63ad;
$custom-dark: #000000;

JSON

{
  "hex": "#731c8a",
  "rgb": {
    "r": 115,
    "g": 28,
    "b": 138
  },
  "hsl": {
    "h": 287.455,
    "s": 66.265,
    "l": 32.549
  },
  "oklch": {
    "l": 0.42145,
    "c": 0.17754,
    "h": 318
  },
  "luminance": 0.0631
}

Semantic roles & 50–950 ramp

primary

#731C8A

secondary

#5FBB46

accent

#E93F62

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #731C8A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →