#731C41#731C41
#731C41 is a dark, vivid pink. Relative luminance 0.049; OKLCH L 38.1% C 0.125 H 359.1°. Best body text is #FFFFFF at 10.65:1 contrast (WCAG AA passes).
Color values
| HEX | #731C41 |
|---|---|
| RGB | rgb(115, 28, 65) |
| HSL | hsl(334, 61%, 28%) |
| HSV | hsv(334, 76%, 45%) |
| CMYK | cmyk(0%, 75.7%, 43.5%, 54.9%) |
| CIE-LAB | lab(26.33, 40.63, -0.92) |
| CIE-LCH | lch(26.33, 40.64, 358.70°) |
| OKLab | oklab(38.12% 0.1247 -0.0019) |
| OKLCH | oklch(38.12% 0.125 359.1) |
| XYZ | xyz(8.4402, 4.8581, 5.4932) |
| Luminance | 0.0486 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 3.12
Wine (survey)
#80013F
ΔE00 3.50
Red Purple
#820747
ΔE00 3.58
Mulberry
#920A4E
ΔE00 6.04
Reddish Purple
#910951
ΔE00 6.10
Velvet
#750851
ΔE00 6.36
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731C41 #1C734E
analogous
#731C6C #731C41 #73231C
triadic
#731C41 #41731C #1C4173
tetradic
#731C41 #6C731C #1C734E #231C73
square
#731C41 #6C731C #1C734E #231C73
split-complementary
#731C41 #1C7323 #1C6C73
monochromatic
#19060E #421025 #731C41 #A4285D #CF3A7A
Accessibility & contrast
On white
10.65
#731C41 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.97
#731C41 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731C41
10.65:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731C41 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731C41 | 1.00 | 10.65 | 1.97 | 10.65 |
| #FFFFFF | 10.65 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.97 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.65 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2E3442
Deuteranopia (green-blind)
#46443F
Tritanopia (blue-blind)
#7D102C
Achromatopsia (no color)
#3E3E3E
Design tokens & code
CSS
--color: #731c41; /* rgb */ color: rgb(115, 28, 65); /* oklch */ color: oklch(38.1% 0.125 359.1);
Tailwind
colors: {
custom: {
50: '#9f6075',
500: '#731c41',
950: '#000000',
},
}SCSS
$custom: #731c41; $custom-light: #9f6075; $custom-dark: #000000;
JSON
{
"hex": "#731c41",
"rgb": {
"r": 115,
"g": 28,
"b": 65
},
"hsl": {
"h": 334.483,
"s": 60.839,
"l": 28.039
},
"oklch": {
"l": 0.38122,
"c": 0.12466,
"h": 359.1
},
"luminance": 0.04857
}Semantic roles & 50–950 ramp
primary
#731C41
secondary
#43A77D
accent
#E4A044
background
#FAF5F7
surface
#F4EAED
border
#CEC6C8
text
#0F0508
muted
#7F797B