#73231C#73231C
#73231C is a dark, moderate red. Relative luminance 0.049; OKLCH L 38.0% C 0.114 H 28.6°. Best body text is #FFFFFF at 10.57:1 contrast (WCAG AA passes).
Color values
| HEX | #73231C |
|---|---|
| RGB | rgb(115, 35, 28) |
| HSL | hsl(5, 61%, 28%) |
| HSV | hsv(5, 76%, 45%) |
| CMYK | cmyk(0%, 69.6%, 75.7%, 54.9%) |
| CIE-LAB | lab(26.54, 34.68, 24.00) |
| CIE-LCH | lch(26.54, 42.17, 34.69°) |
| OKLab | oklab(38% 0.1 0.0545) |
| OKLCH | oklch(38% 0.114 28.6) |
| XYZ | xyz(7.8817, 4.9319, 1.6353) |
| Luminance | 0.0493 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 4.53
Blood
#770001
ΔE00 5.44
Rosewood
#65000B
ΔE00 5.83
Maroon
#800000
ΔE00 6.16
Crimson (survey)
#8C000F
ΔE00 6.20
Indian Red
#850E04
ΔE00 6.30
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73231C #1C6C73
analogous
#731C40 #73231C #734E1C
triadic
#73231C #1C7323 #231C73
tetradic
#73231C #40731C #1C6C73 #4E1C73
square
#73231C #40731C #1C6C73 #4E1C73
split-complementary
#73231C #1C734E #1C4073
monochromatic
#190706 #421410 #73231C #A43228 #CF463A
Accessibility & contrast
On white
10.57
#73231C on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.99
#73231C on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73231C
10.57:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73231C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73231C | 1.00 | 10.57 | 1.99 | 10.57 |
| #FFFFFF | 10.57 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.99 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.57 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#39341B
Deuteranopia (green-blind)
#4D4519
Tritanopia (blue-blind)
#7F0D22
Achromatopsia (no color)
#3F3F3F
Design tokens & code
CSS
--color: #73231c; /* rgb */ color: rgb(115, 35, 28); /* oklch */ color: oklch(38.0% 0.114 28.6);
Tailwind
colors: {
custom: {
50: '#a26358',
500: '#73231c',
950: '#000000',
},
}SCSS
$custom: #73231c; $custom-light: #a26358; $custom-dark: #000000;
JSON
{
"hex": "#73231c",
"rgb": {
"r": 115,
"g": 35,
"b": 28
},
"hsl": {
"h": 4.828,
"s": 60.839,
"l": 28.039
},
"oklch": {
"l": 0.38001,
"c": 0.11387,
"h": 28.6
},
"luminance": 0.04931
}Semantic roles & 50–950 ramp
primary
#73231C
secondary
#439FA7
accent
#D7E444
background
#FAF6F5
surface
#F4EBE9
border
#CEC6C5
text
#100503
muted
#7F7A78