#731C3E#731C3E
#731C3E is a dark, vivid pink. Relative luminance 0.048; OKLCH L 38.0% C 0.124 H 1.4°. Best body text is #FFFFFF at 10.69:1 contrast (WCAG AA passes).
Color values
| HEX | #731C3E |
|---|---|
| RGB | rgb(115, 28, 62) |
| HSL | hsl(337, 61%, 28%) |
| HSV | hsv(337, 76%, 45%) |
| CMYK | cmyk(0%, 75.7%, 46.1%, 54.9%) |
| CIE-LAB | lab(26.23, 40.31, 0.96) |
| CIE-LCH | lch(26.23, 40.32, 1.36°) |
| OKLab | oklab(38.02% 0.1235 0.0029) |
| OKLCH | oklch(38.02% 0.124 1.4) |
| XYZ | xyz(8.3556, 4.8242, 5.0477) |
| Luminance | 0.0482 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 3.09
Wine (survey)
#80013F
ΔE00 3.43
Red Purple
#820747
ΔE00 4.05
Bordeaux
#7B002C
ΔE00 6.21
Mulberry
#920A4E
ΔE00 6.28
Reddish Purple
#910951
ΔE00 6.50
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731C3E #1C7351
analogous
#731C69 #731C3E #73261C
triadic
#731C3E #3E731C #1C3E73
tetradic
#731C3E #69731C #1C7351 #261C73
square
#731C3E #69731C #1C7351 #261C73
split-complementary
#731C3E #1C7326 #1C6973
monochromatic
#19060D #421023 #731C3E #A42859 #CF3A74
Accessibility & contrast
On white
10.69
#731C3E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.96
#731C3E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731C3E
10.69:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731C3E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731C3E | 1.00 | 10.69 | 1.96 | 10.69 |
| #FFFFFF | 10.69 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.96 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.69 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2F333F
Deuteranopia (green-blind)
#46443C
Tritanopia (blue-blind)
#7D0E2A
Achromatopsia (no color)
#3E3E3E
Design tokens & code
CSS
--color: #731c3e; /* rgb */ color: rgb(115, 28, 62); /* oklch */ color: oklch(38.0% 0.124 1.4);
Tailwind
colors: {
custom: {
50: '#a06073',
500: '#731c3e',
950: '#000000',
},
}SCSS
$custom: #731c3e; $custom-light: #a06073; $custom-dark: #000000;
JSON
{
"hex": "#731c3e",
"rgb": {
"r": 115,
"g": 28,
"b": 62
},
"hsl": {
"h": 336.552,
"s": 60.839,
"l": 28.039
},
"oklch": {
"l": 0.38017,
"c": 0.12357,
"h": 1.4
},
"luminance": 0.04823
}Semantic roles & 50–950 ramp
primary
#731C3E
secondary
#43A780
accent
#E4A544
background
#FAF5F6
surface
#F4EAEC
border
#CEC6C7
text
#0F0508
muted
#7F797B