#73261C#73261C

#73261C is a dark, moderate red. Relative luminance 0.051; OKLCH L 38.4% C 0.111 H 30.3°. Best body text is #FFFFFF at 10.38:1 contrast (WCAG AA passes).

Color values

HEX	#73261C
RGB	rgb(115, 38, 28)
HSL	hsl(7, 61%, 28%)
HSV	hsv(7, 76%, 45%)
CMYK	cmyk(0%, 67%, 75.7%, 54.9%)
CIE-LAB	lab(27.06, 33.27, 24.59)
CIE-LCH	lch(27.06, 41.37, 36.47°)
OKLab	oklab(38.39% 0.0956 0.0558)
OKLCH	oklch(38.39% 0.111 30.3)
XYZ	xyz(7.9738, 5.1160, 1.6660)
Luminance	0.0512 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73261C #1C6973

analogous

#731C3D #73261C #73511C

triadic

#73261C #1C7326 #261C73

tetradic

#73261C #3D731C #1C6973 #511C73

square

#73261C #3D731C #1C6973 #511C73

split-complementary

#73261C #1C7351 #1C3D73

monochromatic

#190806 #421610 #73261C #A43628 #CF4B3A

Accessibility & contrast

On white

10.38

#73261C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.02

#73261C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73261C

10.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73261C	#FFFFFF	#000000	##FFFFFF
##73261C	1.00	10.38	2.02	10.38
#FFFFFF	10.38	1.00	21.00	1.00
#000000	2.02	21.00	1.00	21.00
##FFFFFF	10.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3B351A

Deuteranopia (green-blind)

#4E461A

Tritanopia (blue-blind)

#7F1324

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #73261c;
/* rgb */ color: rgb(115, 38, 28);
/* oklch */ color: oklch(38.4% 0.111 30.3);

Tailwind

colors: {
  custom: {
    50: '#a26458',
    500: '#73261c',
    950: '#000000',
  },
}

SCSS

$custom: #73261c;
$custom-light: #a26458;
$custom-dark: #000000;

JSON

{
  "hex": "#73261c",
  "rgb": {
    "r": 115,
    "g": 38,
    "b": 28
  },
  "hsl": {
    "h": 6.897,
    "s": 60.839,
    "l": 28.039
  },
  "oklch": {
    "l": 0.38394,
    "c": 0.11066,
    "h": 30.3
  },
  "luminance": 0.05115
}

Semantic roles & 50–950 ramp

primary

#73261C

secondary

#439CA7

accent

#D2E444

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100603

muted

#7F7A78

Preview Lab

Preview with #73261C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →