#731B8A#731B8A

#731B8A is a dark, vivid purple. Relative luminance 0.063; OKLCH L 42.1% C 0.179 H 318.1°. Best body text is #FFFFFF at 9.32:1 contrast (WCAG AA passes).

Color values

HEX	#731B8A
RGB	rgb(115, 27, 138)
HSL	hsl(288, 67%, 32%)
HSV	hsv(288, 80%, 54%)
CMYK	cmyk(16.7%, 80.4%, 0%, 45.9%)
CIE-LAB	lab(30.07, 52.60, -42.41)
CIE-LCH	lch(30.07, 67.56, 321.12°)
OKLab	oklab(42.06% 0.1328 -0.1193)
OKLCH	oklch(42.06% 0.179 318.1)
XYZ	xyz(12.0490, 6.2642, 24.6143)
Luminance	0.0626 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B8A #328A1B

analogous

#3C1B8A #731B8A #8A1B69

triadic

#731B8A #8A731B #1B8A73

tetradic

#731B8A #8A3C1B #328A1B #1B698A

square

#731B8A #8A3C1B #328A1B #1B698A

split-complementary

#731B8A #698A1B #1B8A3C

monochromatic

#1E0724 #481157 #731B8A #9E25BD #BC45DB

Accessibility & contrast

On white

9.32

#731B8A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.25

#731B8A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B8A

9.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B8A	#FFFFFF	#000000	##FFFFFF
##731B8A	1.00	9.32	2.25	9.32
#FFFFFF	9.32	1.00	21.00	1.00
#000000	2.25	21.00	1.00	21.00
##FFFFFF	9.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00418D

Deuteranopia (green-blind)

#204988

Tritanopia (blue-blind)

#723453

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #731b8a;
/* rgb */ color: rgb(115, 27, 138);
/* oklch */ color: oklch(42.1% 0.179 318.1);

Tailwind

colors: {
  custom: {
    50: '#9f63ad',
    500: '#731b8a',
    950: '#000000',
  },
}

SCSS

$custom: #731b8a;
$custom-light: #9f63ad;
$custom-dark: #000000;

JSON

{
  "hex": "#731b8a",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 138
  },
  "hsl": {
    "h": 287.568,
    "s": 67.273,
    "l": 32.353
  },
  "oklch": {
    "l": 0.42064,
    "c": 0.17852,
    "h": 318.1
  },
  "luminance": 0.06264
}

Semantic roles & 50–950 ramp

primary

#731B8A

secondary

#5DBC45

accent

#EA3E61

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #731B8A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →