#731B89#731B89

#731B89 is a dark, vivid purple. Relative luminance 0.062; OKLCH L 42.0% C 0.178 H 318.4°. Best body text is #FFFFFF at 9.35:1 contrast (WCAG AA passes).

Color values

HEX	#731B89
RGB	rgb(115, 27, 137)
HSL	hsl(288, 67%, 32%)
HSV	hsv(288, 80%, 54%)
CMYK	cmyk(16.1%, 80.3%, 0%, 46.3%)
CIE-LAB	lab(30.00, 52.40, -41.90)
CIE-LCH	lch(30.00, 67.09, 321.36°)
OKLab	oklab(41.99% 0.1329 -0.1178)
OKLCH	oklch(41.99% 0.178 318.4)
XYZ	xyz(11.9769, 6.2354, 24.2347)
Luminance	0.0624 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B89 #31891B

analogous

#3C1B89 #731B89 #891B68

triadic

#731B89 #89731B #1B8973

tetradic

#731B89 #893C1B #31891B #1B6889

square

#731B89 #893C1B #31891B #1B6889

split-complementary

#731B89 #68891B #1B893C

monochromatic

#1D0723 #481156 #731B89 #9E25BC #BC44DA

Accessibility & contrast

On white

9.35

#731B89 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.25

#731B89 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B89

9.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B89	#FFFFFF	#000000	##FFFFFF
##731B89	1.00	9.35	2.25	9.35
#FFFFFF	9.35	1.00	21.00	1.00
#000000	2.25	21.00	1.00	21.00
##FFFFFF	9.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00418C

Deuteranopia (green-blind)

#214987

Tritanopia (blue-blind)

#723352

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #731b89;
/* rgb */ color: rgb(115, 27, 137);
/* oklch */ color: oklch(42.0% 0.178 318.4);

Tailwind

colors: {
  custom: {
    50: '#9f63ac',
    500: '#731b89',
    950: '#000000',
  },
}

SCSS

$custom: #731b89;
$custom-light: #9f63ac;
$custom-dark: #000000;

JSON

{
  "hex": "#731b89",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 137
  },
  "hsl": {
    "h": 288,
    "s": 67.073,
    "l": 32.157
  },
  "oklch": {
    "l": 0.41992,
    "c": 0.17764,
    "h": 318.4
  },
  "luminance": 0.06235
}

Semantic roles & 50–950 ramp

primary

#731B89

secondary

#5CBC44

accent

#EA3E60

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #731B89

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →