#731B70#731B70

#731B70 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.3% C 0.156 H 329.5°. Best body text is #FFFFFF at 9.91:1 contrast (WCAG AA passes).

Color values

HEX	#731B70
RGB	rgb(115, 27, 112)
HSL	hsl(302, 62%, 28%)
HSV	hsv(302, 77%, 45%)
CMYK	cmyk(0%, 76.5%, 2.6%, 54.9%)
CIE-LAB	lab(28.38, 47.76, -28.72)
CIE-LCH	lch(28.38, 55.73, 328.98°)
OKLab	oklab(40.32% 0.1347 -0.0794)
OKLCH	oklch(40.32% 0.156 329.5)
XYZ	xyz(10.3867, 5.5993, 15.8598)
Luminance	0.0560 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B70 #1B731E

analogous

#4A1B73 #731B70 #731B44

triadic

#731B70 #70731B #1B7073

tetradic

#731B70 #734A1B #1B731E #1B4473

square

#731B70 #734A1B #1B731E #1B4473

split-complementary

#731B70 #44731B #1B734A

monochromatic

#190618 #410F40 #731B70 #A527A0 #D038CB

Accessibility & contrast

On white

9.91

#731B70 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.12

#731B70 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B70

9.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B70	#FFFFFF	#000000	##FFFFFF
##731B70	1.00	9.91	2.12	9.91
#FFFFFF	9.91	1.00	21.00	1.00
#000000	2.12	21.00	1.00	21.00
##FFFFFF	9.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0E3B72

Deuteranopia (green-blind)

#35476E

Tritanopia (blue-blind)

#772744

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731b70;
/* rgb */ color: rgb(115, 27, 112);
/* oklch */ color: oklch(40.3% 0.156 329.5);

Tailwind

colors: {
  custom: {
    50: '#9e6299',
    500: '#731b70',
    950: '#000000',
  },
}

SCSS

$custom: #731b70;
$custom-light: #9e6299;
$custom-dark: #000000;

JSON

{
  "hex": "#731b70",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 112
  },
  "hsl": {
    "h": 302.045,
    "s": 61.972,
    "l": 27.843
  },
  "oklch": {
    "l": 0.40321,
    "c": 0.15637,
    "h": 329.5
  },
  "luminance": 0.05599
}

Semantic roles & 50–950 ramp

primary

#731B70

secondary

#42A846

accent

#E54843

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731B70

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →