#731B6F#731B6F

#731B6F is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.3% C 0.156 H 330.0°. Best body text is #FFFFFF at 9.93:1 contrast (WCAG AA passes).

Color values

HEX	#731B6F
RGB	rgb(115, 27, 111)
HSL	hsl(303, 62%, 28%)
HSV	hsv(303, 77%, 45%)
CMYK	cmyk(0%, 76.5%, 3.5%, 54.9%)
CIE-LAB	lab(28.32, 47.59, -28.17)
CIE-LCH	lch(28.32, 55.30, 329.38°)
OKLab	oklab(40.26% 0.1347 -0.0778)
OKLCH	oklch(40.26% 0.156 330)
XYZ	xyz(10.3314, 5.5772, 15.5682)
Luminance	0.0558 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B6F #1B731F

analogous

#4B1B73 #731B6F #731B43

triadic

#731B6F #6F731B #1B6F73

tetradic

#731B6F #734B1B #1B731F #1B4373

square

#731B6F #734B1B #1B731F #1B4373

split-complementary

#731B6F #43731B #1B734B

monochromatic

#190618 #410F3F #731B6F #A5279F #D038C9

Accessibility & contrast

On white

9.93

#731B6F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.12

#731B6F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B6F

9.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B6F	#FFFFFF	#000000	##FFFFFF
##731B6F	1.00	9.93	2.12	9.93
#FFFFFF	9.93	1.00	21.00	1.00
#000000	2.12	21.00	1.00	21.00
##FFFFFF	9.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#103B71

Deuteranopia (green-blind)

#35476D

Tritanopia (blue-blind)

#772743

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731b6f;
/* rgb */ color: rgb(115, 27, 111);
/* oklch */ color: oklch(40.3% 0.156 330.0);

Tailwind

colors: {
  custom: {
    50: '#9e6299',
    500: '#731b6f',
    950: '#000000',
  },
}

SCSS

$custom: #731b6f;
$custom-light: #9e6299;
$custom-dark: #000000;

JSON

{
  "hex": "#731b6f",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 111
  },
  "hsl": {
    "h": 302.727,
    "s": 61.972,
    "l": 27.843
  },
  "oklch": {
    "l": 0.40261,
    "c": 0.15555,
    "h": 330
  },
  "luminance": 0.05576
}

Semantic roles & 50–950 ramp

primary

#731B6F

secondary

#42A847

accent

#E54A43

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731B6F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →