#731B43#731B43

#731B43 is a dark, vivid pink. Relative luminance 0.048; OKLCH L 38.1% C 0.127 H 357.4°. Best body text is #FFFFFF at 10.68:1 contrast (WCAG AA passes).

Color values

HEX	#731B43
RGB	rgb(115, 27, 67)
HSL	hsl(333, 62%, 28%)
HSV	hsv(333, 77%, 45%)
CMYK	cmyk(0%, 76.5%, 41.7%, 54.9%)
CIE-LAB	lab(26.26, 41.23, -2.37)
CIE-LCH	lch(26.26, 41.30, 356.70°)
OKLab	oklab(38.1% 0.1266 -0.0057)
OKLCH	oklch(38.1% 0.127 357.4)
XYZ	xyz(8.4759, 4.8350, 5.7960)
Luminance	0.0483 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B43 #1B734B

analogous

#731B6F #731B43 #731F1B

triadic

#731B43 #43731B #1B4373

tetradic

#731B43 #6F731B #1B734B #1F1B73

square

#731B43 #6F731B #1B734B #1F1B73

split-complementary

#731B43 #1B731F #1B6F73

monochromatic

#19060E #410F26 #731B43 #A52760 #D0387D

Accessibility & contrast

On white

10.68

#731B43 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.97

#731B43 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B43

10.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B43	#FFFFFF	#000000	##FFFFFF
##731B43	1.00	10.68	1.97	10.68
#FFFFFF	10.68	1.00	21.00	1.00
#000000	1.97	21.00	1.00	21.00
##FFFFFF	10.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2D3444

Deuteranopia (green-blind)

#454441

Tritanopia (blue-blind)

#7D102C

Achromatopsia (no color)

#3E3E3E

Design tokens & code

CSS

--color: #731b43;
/* rgb */ color: rgb(115, 27, 67);
/* oklch */ color: oklch(38.1% 0.127 357.4);

Tailwind

colors: {
  custom: {
    50: '#9f6077',
    500: '#731b43',
    950: '#000000',
  },
}

SCSS

$custom: #731b43;
$custom-light: #9f6077;
$custom-dark: #000000;

JSON

{
  "hex": "#731b43",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 67
  },
  "hsl": {
    "h": 332.727,
    "s": 61.972,
    "l": 27.843
  },
  "oklch": {
    "l": 0.38095,
    "c": 0.12669,
    "h": 357.4
  },
  "luminance": 0.04834
}

Semantic roles & 50–950 ramp

primary

#731B43

secondary

#42A87A

accent

#E59B43

background

#FAF5F7

surface

#F4EAED

border

#CEC6C8

text

#0F0508

muted

#7F797B

Preview Lab

Preview with #731B43

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →