#731B69#731B69

#731B69 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 39.9% C 0.151 H 333.1°. Best body text is #FFFFFF at 10.05:1 contrast (WCAG AA passes).

Color values

HEX	#731B69
RGB	rgb(115, 27, 105)
HSL	hsl(307, 62%, 28%)
HSV	hsv(307, 77%, 45%)
CMYK	cmyk(0%, 76.5%, 8.7%, 54.9%)
CIE-LAB	lab(27.98, 46.57, -24.85)
CIE-LCH	lch(27.98, 52.79, 331.92°)
OKLab	oklab(39.91% 0.1345 -0.0682)
OKLCH	oklch(39.91% 0.151 333.1)
XYZ	xyz(10.0120, 5.4495, 13.8864)
Luminance	0.0545 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B69 #1B7325

analogous

#511B73 #731B69 #731B3D

triadic

#731B69 #69731B #1B6973

tetradic

#731B69 #73511B #1B7325 #1B3D73

square

#731B69 #73511B #1B7325 #1B3D73

split-complementary

#731B69 #3D731B #1B7351

monochromatic

#190617 #410F3C #731B69 #A52796 #D038BF

Accessibility & contrast

On white

10.05

#731B69 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.09

#731B69 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B69

10.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B69	#FFFFFF	#000000	##FFFFFF
##731B69	1.00	10.05	2.09	10.05
#FFFFFF	10.05	1.00	21.00	1.00
#000000	2.09	21.00	1.00	21.00
##FFFFFF	10.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#173A6B

Deuteranopia (green-blind)

#384667

Tritanopia (blue-blind)

#782440

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #731b69;
/* rgb */ color: rgb(115, 27, 105);
/* oklch */ color: oklch(39.9% 0.151 333.1);

Tailwind

colors: {
  custom: {
    50: '#9e6194',
    500: '#731b69',
    950: '#000000',
  },
}

SCSS

$custom: #731b69;
$custom-light: #9e6194;
$custom-dark: #000000;

JSON

{
  "hex": "#731b69",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 105
  },
  "hsl": {
    "h": 306.818,
    "s": 61.972,
    "l": 27.843
  },
  "oklch": {
    "l": 0.39905,
    "c": 0.15076,
    "h": 333.1
  },
  "luminance": 0.05449
}

Semantic roles & 50–950 ramp

primary

#731B69

secondary

#42A84E

accent

#E55543

background

#FAF6F9

surface

#F3EBF1

border

#CDC6CB

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #731B69

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →