#731B3D#731B3D
#731B3D is a dark, vivid pink. Relative luminance 0.048; OKLCH L 37.9% C 0.124 H 1.9°. Best body text is #FFFFFF at 10.75:1 contrast (WCAG AA passes).
Color values
| HEX | #731B3D |
|---|---|
| RGB | rgb(115, 27, 61) |
| HSL | hsl(337, 62%, 28%) |
| HSV | hsv(337, 77%, 45%) |
| CMYK | cmyk(0%, 76.5%, 47%, 54.9%) |
| CIE-LAB | lab(26.06, 40.58, 1.39) |
| CIE-LCH | lch(26.06, 40.61, 1.97°) |
| OKLab | oklab(37.88% 0.1244 0.004) |
| OKLCH | oklch(37.88% 0.124 1.9) |
| XYZ | xyz(8.3051, 4.7667, 4.8967) |
| Luminance | 0.0477 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 2.98
Wine (survey)
#80013F
ΔE00 3.35
Red Purple
#820747
ΔE00 4.12
Bordeaux
#7B002C
ΔE00 5.93
Mulberry
#920A4E
ΔE00 6.33
Reddish Purple
#910951
ΔE00 6.59
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731B3D #1B7351
analogous
#731B69 #731B3D #73251B
triadic
#731B3D #3D731B #1B3D73
tetradic
#731B3D #69731B #1B7351 #251B73
square
#731B3D #69731B #1B7351 #251B73
split-complementary
#731B3D #1B7325 #1B6973
monochromatic
#19060D #410F23 #731B3D #A52757 #D03873
Accessibility & contrast
On white
10.75
#731B3D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.95
#731B3D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731B3D
10.75:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731B3D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731B3D | 1.00 | 10.75 | 1.95 | 10.75 |
| #FFFFFF | 10.75 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.95 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.75 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2F333E
Deuteranopia (green-blind)
#46443B
Tritanopia (blue-blind)
#7D0C29
Achromatopsia (no color)
#3E3E3E
Design tokens & code
CSS
--color: #731b3d; /* rgb */ color: rgb(115, 27, 61); /* oklch */ color: oklch(37.9% 0.124 1.9);
Tailwind
colors: {
custom: {
50: '#a06072',
500: '#731b3d',
950: '#000000',
},
}SCSS
$custom: #731b3d; $custom-light: #a06072; $custom-dark: #000000;
JSON
{
"hex": "#731b3d",
"rgb": {
"r": 115,
"g": 27,
"b": 61
},
"hsl": {
"h": 336.818,
"s": 61.972,
"l": 27.843
},
"oklch": {
"l": 0.37882,
"c": 0.12446,
"h": 1.9
},
"luminance": 0.04766
}Semantic roles & 50–950 ramp
primary
#731B3D
secondary
#42A880
accent
#E5A643
background
#FAF5F6
surface
#F4EAEC
border
#CEC6C7
text
#0F0507
muted
#7F797A