#731B36#731B36
#731B36 is a dark, vivid pink. Relative luminance 0.047; OKLCH L 37.7% C 0.123 H 7.1°. Best body text is #FFFFFF at 10.83:1 contrast (WCAG AA passes).
Color values
| HEX | #731B36 |
|---|---|
| RGB | rgb(115, 27, 54) |
| HSL | hsl(342, 62%, 28%) |
| HSV | hsv(342, 77%, 45%) |
| CMYK | cmyk(0%, 76.5%, 53%, 54.9%) |
| CIE-LAB | lab(25.85, 39.90, 5.85) |
| CIE-LCH | lch(25.85, 40.33, 8.34°) |
| OKLab | oklab(37.66% 0.1216 0.0152) |
| OKLCH | oklch(37.66% 0.123 7.1) |
| XYZ | xyz(8.1287, 4.6962, 3.9677) |
| Luminance | 0.0469 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Bordeaux
#7B002C
ΔE00 3.93
Merlot
#730039
ΔE00 4.38
Wine (survey)
#80013F
ΔE00 4.56
Burgundy (survey)
#610023
ΔE00 5.33
Maroon (survey)
#650021
ΔE00 5.46
Wine
#722F37
ΔE00 5.50
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731B36 #1B7358
analogous
#731B62 #731B36 #732C1B
triadic
#731B36 #36731B #1B3673
tetradic
#731B36 #62731B #1B7358 #2C1B73
square
#731B36 #62731B #1B7358 #2C1B73
split-complementary
#731B36 #1B732C #1B6273
monochromatic
#19060C #410F1F #731B36 #A5274D #D03867
Accessibility & contrast
On white
10.83
#731B36 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.94
#731B36 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731B36
10.83:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731B36 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731B36 | 1.00 | 10.83 | 1.94 | 10.83 |
| #FFFFFF | 10.83 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.94 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.83 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#303237
Deuteranopia (green-blind)
#484434
Tritanopia (blue-blind)
#7E0726
Achromatopsia (no color)
#3D3D3D
Design tokens & code
CSS
--color: #731b36; /* rgb */ color: rgb(115, 27, 54); /* oklch */ color: oklch(37.7% 0.123 7.1);
Tailwind
colors: {
custom: {
50: '#a0606c',
500: '#731b36',
950: '#000000',
},
}SCSS
$custom: #731b36; $custom-light: #a0606c; $custom-dark: #000000;
JSON
{
"hex": "#731b36",
"rgb": {
"r": 115,
"g": 27,
"b": 54
},
"hsl": {
"h": 341.591,
"s": 61.972,
"l": 27.843
},
"oklch": {
"l": 0.3766,
"c": 0.12256,
"h": 7.1
},
"luminance": 0.04695
}Semantic roles & 50–950 ramp
primary
#731B36
secondary
#42A888
accent
#E5B343
background
#FAF5F6
surface
#F4EAEB
border
#CEC6C6
text
#0F0507
muted
#7F797A