#731A47#731A47
#731A47 is a dark, vivid pink. Relative luminance 0.048; OKLCH L 38.2% C 0.130 H 354.3°. Best body text is #FFFFFF at 10.67:1 contrast (WCAG AA passes).
Color values
| HEX | #731A47 |
|---|---|
| RGB | rgb(115, 26, 71) |
| HSL | hsl(330, 63%, 28%) |
| HSV | hsv(330, 77%, 45%) |
| CMYK | cmyk(0%, 77.4%, 38.3%, 54.9%) |
| CIE-LAB | lab(26.27, 42.06, -5.05) |
| CIE-LCH | lch(26.27, 42.36, 353.15°) |
| OKLab | oklab(38.15% 0.1291 -0.0128) |
| OKLCH | oklch(38.15% 0.13 354.3) |
| XYZ | xyz(8.5775, 4.8396, 6.4425) |
| Luminance | 0.0484 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 3.38
Merlot
#730039
ΔE00 3.94
Velvet
#750851
ΔE00 4.22
Wine (survey)
#80013F
ΔE00 4.36
Reddish Purple
#910951
ΔE00 5.77
Mulberry
#920A4E
ΔE00 6.10
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731A47 #1A7346
analogous
#731A73 #731A47 #731A1A
triadic
#731A47 #47731A #1A4773
tetradic
#731A47 #73731A #1A7346 #1A1A73
square
#731A47 #73731A #1A7346 #1A1A73
split-complementary
#731A47 #1A731A #1A7373
monochromatic
#19060F #410F28 #731A47 #A52566 #D23685
Accessibility & contrast
On white
10.67
#731A47 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.97
#731A47 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731A47
10.67:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731A47 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731A47 | 1.00 | 10.67 | 1.97 | 10.67 |
| #FFFFFF | 10.67 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.97 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.67 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2B3448
Deuteranopia (green-blind)
#444445
Tritanopia (blue-blind)
#7C112E
Achromatopsia (no color)
#3E3E3E
Design tokens & code
CSS
--color: #731a47; /* rgb */ color: rgb(115, 26, 71); /* oklch */ color: oklch(38.2% 0.130 354.3);
Tailwind
colors: {
custom: {
50: '#9f607a',
500: '#731a47',
950: '#000000',
},
}SCSS
$custom: #731a47; $custom-light: #9f607a; $custom-dark: #000000;
JSON
{
"hex": "#731a47",
"rgb": {
"r": 115,
"g": 26,
"b": 71
},
"hsl": {
"h": 329.663,
"s": 63.121,
"l": 27.647
},
"oklch": {
"l": 0.38152,
"c": 0.12968,
"h": 354.3
},
"luminance": 0.04839
}Semantic roles & 50–950 ramp
primary
#731A47
secondary
#41A874
accent
#E69342
background
#FAF5F7
surface
#F4EAED
border
#CEC6C8
text
#0F0509
muted
#7F797B