#731A73#731A73

#731A73 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.4% C 0.160 H 328.0°. Best body text is #FFFFFF at 9.89:1 contrast (WCAG AA passes).

Color values

HEX	#731A73
RGB	rgb(115, 26, 115)
HSL	hsl(300, 63%, 28%)
HSV	hsv(300, 77%, 45%)
CMYK	cmyk(0%, 77.4%, 0%, 54.9%)
CIE-LAB	lab(28.44, 48.63, -30.54)
CIE-LCH	lch(28.44, 57.42, 327.87°)
OKLab	oklab(40.42% 0.1357 -0.0846)
OKLCH	oklch(40.42% 0.16 328)
XYZ	xyz(10.5340, 5.6222, 16.7467)
Luminance	0.0562 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A73 #1A731A

analogous

#461A73 #731A73 #731A46

triadic

#731A73 #73731A #1A7373

tetradic

#731A73 #73461A #1A731A #1A4673

square

#731A73 #73461A #1A731A #1A4673

split-complementary

#731A73 #46731A #1A7346

monochromatic

#190619 #410F41 #731A73 #A525A5 #D236D2

Accessibility & contrast

On white

9.89

#731A73 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.12

#731A73 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A73

9.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A73	#FFFFFF	#000000	##FFFFFF
##731A73	1.00	9.89	2.12	9.89
#FFFFFF	9.89	1.00	21.00	1.00
#000000	2.12	21.00	1.00	21.00
##FFFFFF	9.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#063C75

Deuteranopia (green-blind)

#334771

Tritanopia (blue-blind)

#772845

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731a73;
/* rgb */ color: rgb(115, 26, 115);
/* oklch */ color: oklch(40.4% 0.160 328.0);

Tailwind

colors: {
  custom: {
    50: '#9f619c',
    500: '#731a73',
    950: '#000000',
  },
}

SCSS

$custom: #731a73;
$custom-light: #9f619c;
$custom-dark: #000000;

JSON

{
  "hex": "#731a73",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 115
  },
  "hsl": {
    "h": 300,
    "s": 63.121,
    "l": 27.647
  },
  "oklch": {
    "l": 0.40422,
    "c": 0.15993,
    "h": 328
  },
  "luminance": 0.05621
}

Semantic roles & 50–950 ramp

primary

#731A73

secondary

#41A841

accent

#E64242

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731A73

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →