#731971#731971

#731971 is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.2% C 0.159 H 329.0°. Best body text is #FFFFFF at 9.97:1 contrast (WCAG AA passes).

Color values

HEX	#731971
RGB	rgb(115, 25, 113)
HSL	hsl(301, 64%, 27%)
HSV	hsv(301, 78%, 45%)
CMYK	cmyk(0%, 78.3%, 1.7%, 54.9%)
CIE-LAB	lab(28.20, 48.61, -29.64)
CIE-LCH	lch(28.20, 56.93, 328.63°)
OKLab	oklab(40.22% 0.1367 -0.082)
OKLCH	oklch(40.22% 0.159 329)
XYZ	xyz(10.3984, 5.5331, 16.1399)
Luminance	0.0553 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731971 #19731B

analogous

#481973 #731971 #731944

triadic

#731971 #717319 #197173

tetradic

#731971 #734819 #19731B #194473

square

#731971 #734819 #19731B #194473

split-complementary

#731971 #447319 #197348

monochromatic

#190519 #410E40 #731971 #A524A2 #D334CF

Accessibility & contrast

On white

9.97

#731971 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.11

#731971 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731971

9.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731971	#FFFFFF	#000000	##FFFFFF
##731971	1.00	9.97	2.11	9.97
#FFFFFF	9.97	1.00	21.00	1.00
#000000	2.11	21.00	1.00	21.00
##FFFFFF	9.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#083B73

Deuteranopia (green-blind)

#33476F

Tritanopia (blue-blind)

#772744

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731971;
/* rgb */ color: rgb(115, 25, 113);
/* oklch */ color: oklch(40.2% 0.159 329.0);

Tailwind

colors: {
  custom: {
    50: '#9f619a',
    500: '#731971',
    950: '#000000',
  },
}

SCSS

$custom: #731971;
$custom-light: #9f619a;
$custom-dark: #000000;

JSON

{
  "hex": "#731971",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 113
  },
  "hsl": {
    "h": 301.333,
    "s": 64.286,
    "l": 27.451
  },
  "oklch": {
    "l": 0.40215,
    "c": 0.15937,
    "h": 329
  },
  "luminance": 0.05532
}

Semantic roles & 50–950 ramp

primary

#731971

secondary

#40A842

accent

#E74441

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731971

Body copy rendered with the generated semantic roles for this colour.

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