#73196D#73196D

#73196D is a dark, vivid purple. Relative luminance 0.054; OKLCH L 40.0% C 0.156 H 331.0°. Best body text is #FFFFFF at 10.05:1 contrast (WCAG AA passes).

Color values

HEX	#73196D
RGB	rgb(115, 25, 109)
HSL	hsl(304, 64%, 27%)
HSV	hsv(304, 78%, 45%)
CMYK	cmyk(0%, 78.3%, 5.2%, 54.9%)
CIE-LAB	lab(27.97, 47.92, -27.44)
CIE-LCH	lch(27.97, 55.23, 330.20°)
OKLab	oklab(39.97% 0.1366 -0.0757)
OKLCH	oklch(39.97% 0.156 331)
XYZ	xyz(10.1782, 5.4450, 14.9800)
Luminance	0.0544 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73196D #19731F

analogous

#4C1973 #73196D #731940

triadic

#73196D #6D7319 #196D73

tetradic

#73196D #734C19 #19731F #194073

square

#73196D #734C19 #19731F #194073

split-complementary

#73196D #407319 #19734C

monochromatic

#190518 #410E3D #73196D #A5249D #D334C8

Accessibility & contrast

On white

10.05

#73196D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.09

#73196D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73196D

10.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73196D	#FFFFFF	#000000	##FFFFFF
##73196D	1.00	10.05	2.09	10.05
#FFFFFF	10.05	1.00	21.00	1.00
#000000	2.09	21.00	1.00	21.00
##FFFFFF	10.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#103A6F

Deuteranopia (green-blind)

#36466B

Tritanopia (blue-blind)

#782542

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #73196d;
/* rgb */ color: rgb(115, 25, 109);
/* oklch */ color: oklch(40.0% 0.156 331.0);

Tailwind

colors: {
  custom: {
    50: '#9e6197',
    500: '#73196d',
    950: '#000000',
  },
}

SCSS

$custom: #73196d;
$custom-light: #9e6197;
$custom-dark: #000000;

JSON

{
  "hex": "#73196d",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 109
  },
  "hsl": {
    "h": 304,
    "s": 64.286,
    "l": 27.451
  },
  "oklch": {
    "l": 0.3997,
    "c": 0.15617,
    "h": 331
  },
  "luminance": 0.05444
}

Semantic roles & 50–950 ramp

primary

#73196D

secondary

#40A847

accent

#E74C41

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #73196D

Body copy rendered with the generated semantic roles for this colour.

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