#731940#731940

#731940 is a dark, vivid pink. Relative luminance 0.047; OKLCH L 37.8% C 0.128 H 359.2°. Best body text is #FFFFFF at 10.81:1 contrast (WCAG AA passes).

Color values

HEX	#731940
RGB	rgb(115, 25, 64)
HSL	hsl(334, 64%, 27%)
HSV	hsv(334, 78%, 45%)
CMYK	cmyk(0%, 78.3%, 44.3%, 54.9%)
CIE-LAB	lab(25.90, 41.63, -0.88)
CIE-LCH	lch(25.90, 41.64, 358.79°)
OKLab	oklab(37.79% 0.1278 -0.0018)
OKLCH	oklch(37.79% 0.128 359.2)
XYZ	xyz(8.3439, 4.7113, 5.3195)
Luminance	0.0471 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731940 #19734C

analogous

#73196D #731940 #731F19

triadic

#731940 #407319 #194073

tetradic

#731940 #6D7319 #19734C #1F1973

square

#731940 #6D7319 #19734C #1F1973

split-complementary

#731940 #19731F #196D73

monochromatic

#19050E #410E24 #731940 #A5245C #D33479

Accessibility & contrast

On white

10.81

#731940 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.94

#731940 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731940

10.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731940	#FFFFFF	#000000	##FFFFFF
##731940	1.00	10.81	1.94	10.81
#FFFFFF	10.81	1.00	21.00	1.00
#000000	1.94	21.00	1.00	21.00
##FFFFFF	10.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2D3241

Deuteranopia (green-blind)

#45443E

Tritanopia (blue-blind)

#7D0A2A

Achromatopsia (no color)

#3D3D3D

Design tokens & code

CSS

--color: #731940;
/* rgb */ color: rgb(115, 25, 64);
/* oklch */ color: oklch(37.8% 0.128 359.2);

Tailwind

colors: {
  custom: {
    50: '#a05f74',
    500: '#731940',
    950: '#000000',
  },
}

SCSS

$custom: #731940;
$custom-light: #a05f74;
$custom-dark: #000000;

JSON

{
  "hex": "#731940",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 64
  },
  "hsl": {
    "h": 334,
    "s": 64.286,
    "l": 27.451
  },
  "oklch": {
    "l": 0.37794,
    "c": 0.12785,
    "h": 359.2
  },
  "luminance": 0.0471
}

Semantic roles & 50–950 ramp

primary

#731940

secondary

#40A87B

accent

#E79F41

background

#FAF5F7

surface

#F4EAED

border

#CEC6C8

text

#0F0508

muted

#7F797B

Preview Lab

Preview with #731940

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →