#731966#731966

#731966 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.6% C 0.151 H 334.7°. Best body text is #FFFFFF at 10.20:1 contrast (WCAG AA passes).

Color values

HEX	#731966
RGB	rgb(115, 25, 102)
HSL	hsl(309, 64%, 27%)
HSV	hsv(309, 78%, 45%)
CMYK	cmyk(0%, 78.3%, 11.3%, 54.9%)
CIE-LAB	lab(27.57, 46.77, -23.54)
CIE-LCH	lch(27.57, 52.36, 333.28°)
OKLab	oklab(39.56% 0.1363 -0.0644)
OKLCH	oklch(39.56% 0.151 334.7)
XYZ	xyz(9.8162, 5.3003, 13.0739)
Luminance	0.0530 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731966 #197326

analogous

#531973 #731966 #731939

triadic

#731966 #667319 #196673

tetradic

#731966 #735319 #197326 #193973

square

#731966 #735319 #197326 #193973

split-complementary

#731966 #397319 #197353

monochromatic

#190516 #410E39 #731966 #A52493 #D334BC

Accessibility & contrast

On white

10.20

#731966 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.06

#731966 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731966

10.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731966	#FFFFFF	#000000	##FFFFFF
##731966	1.00	10.20	2.06	10.20
#FFFFFF	10.20	1.00	21.00	1.00
#000000	2.06	21.00	1.00	21.00
##FFFFFF	10.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#183968

Deuteranopia (green-blind)

#394664

Tritanopia (blue-blind)

#79213E

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731966;
/* rgb */ color: rgb(115, 25, 102);
/* oklch */ color: oklch(39.6% 0.151 334.7);

Tailwind

colors: {
  custom: {
    50: '#9e6092',
    500: '#731966',
    950: '#000000',
  },
}

SCSS

$custom: #731966;
$custom-light: #9e6092;
$custom-dark: #000000;

JSON

{
  "hex": "#731966",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 102
  },
  "hsl": {
    "h": 308.667,
    "s": 64.286,
    "l": 27.451
  },
  "oklch": {
    "l": 0.39561,
    "c": 0.15073,
    "h": 334.7
  },
  "luminance": 0.05299
}

Semantic roles & 50–950 ramp

primary

#731966

secondary

#40A84F

accent

#E75941

background

#FAF6F9

surface

#F3EBF1

border

#CDC6CB

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #731966

Body copy rendered with the generated semantic roles for this colour.

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