#731939#731939
#731939 is a dark, vivid pink. Relative luminance 0.046; OKLCH L 37.6% C 0.126 H 4.3°. Best body text is #FFFFFF at 10.90:1 contrast (WCAG AA passes).
Color values
| HEX | #731939 |
|---|---|
| RGB | rgb(115, 25, 57) |
| HSL | hsl(339, 64%, 27%) |
| HSV | hsv(339, 78%, 45%) |
| CMYK | cmyk(0%, 78.3%, 50.4%, 54.9%) |
| CIE-LAB | lab(25.67, 40.92, 3.56) |
| CIE-LCH | lch(25.67, 41.08, 4.97°) |
| OKLab | oklab(37.56% 0.1252 0.0095) |
| OKLCH | oklch(37.56% 0.126 4.3) |
| XYZ | xyz(8.1571, 4.6366, 4.3355) |
| Luminance | 0.0464 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 3.21
Wine (survey)
#80013F
ΔE00 3.57
Bordeaux
#7B002C
ΔE00 4.78
Red Purple
#820747
ΔE00 4.84
Burgundy (survey)
#610023
ΔE00 5.73
Red Wine
#8C0034
ΔE00 6.13
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731939 #197353
analogous
#731966 #731939 #732619
triadic
#731939 #397319 #193973
tetradic
#731939 #667319 #197353 #261973
square
#731939 #667319 #197353 #261973
split-complementary
#731939 #197326 #196673
monochromatic
#19050C #410E20 #731939 #A52452 #D3346C
Accessibility & contrast
On white
10.90
#731939 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.93
#731939 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731939
10.90:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731939 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731939 | 1.00 | 10.90 | 1.93 | 10.90 |
| #FFFFFF | 10.90 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.93 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.90 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2F323A
Deuteranopia (green-blind)
#464337
Tritanopia (blue-blind)
#7E0527
Achromatopsia (no color)
#3D3D3D
Design tokens & code
CSS
--color: #731939; /* rgb */ color: rgb(115, 25, 57); /* oklch */ color: oklch(37.6% 0.126 4.3);
Tailwind
colors: {
custom: {
50: '#a05f6f',
500: '#731939',
950: '#000000',
},
}SCSS
$custom: #731939; $custom-light: #a05f6f; $custom-dark: #000000;
JSON
{
"hex": "#731939",
"rgb": {
"r": 115,
"g": 25,
"b": 57
},
"hsl": {
"h": 338.667,
"s": 64.286,
"l": 27.451
},
"oklch": {
"l": 0.37558,
"c": 0.12557,
"h": 4.3
},
"luminance": 0.04636
}Semantic roles & 50–950 ramp
primary
#731939
secondary
#40A883
accent
#E7AC41
background
#FAF5F6
surface
#F4EAEC
border
#CEC6C7
text
#0F0507
muted
#7F797A