#731948#731948

#731948 is a dark, vivid pink. Relative luminance 0.048; OKLCH L 38.1% C 0.131 H 353.5°. Best body text is #FFFFFF at 10.71:1 contrast (WCAG AA passes).

Color values

HEX#731948
RGBrgb(115, 25, 72)
HSLhsl(329, 64%, 27%)
HSVhsv(329, 78%, 45%)
CMYKcmyk(0%, 78.3%, 37.4%, 54.9%)
CIE-LABlab(26.18, 42.54, -5.86)
CIE-LCHlch(26.18, 42.94, 352.16°)
OKLaboklab(38.1% 0.1305 -0.015)
OKLCHoklch(38.1% 0.131 353.5)
XYZxyz(8.5881, 4.8090, 6.6056)
Luminance0.0481 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731948 #197344
analogous
#711973 #731948 #73191B
triadic
#731948 #487319 #194873
tetradic
#731948 #737119 #197344 #191B73
square
#731948 #737119 #197344 #191B73
split-complementary
#731948 #1B7319 #197371
monochromatic
#190510 #410E29 #731948 #A52467 #D33487

Accessibility & contrast

On white

10.71
#731948 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

1.96
#731948 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731948
10.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731948#FFFFFF#000000##FFFFFF
##7319481.0010.711.9610.71
#FFFFFF10.711.0021.001.00
#0000001.9621.001.0021.00
##FFFFFF10.711.0021.001.00

Color blindness preview

Protanopia (red-blind)
#2A3349
Deuteranopia (green-blind)
#434446
Tritanopia (blue-blind)
#7C102E
Achromatopsia (no color)
#3E3E3E

Design tokens & code

CSS
--color: #731948;
/* rgb */ color: rgb(115, 25, 72);
/* oklch */ color: oklch(38.1% 0.131 353.5);
Tailwind
colors: {
  custom: {
    50: '#9f5f7b',
    500: '#731948',
    950: '#000000',
  },
}
SCSS
$custom: #731948;
$custom-light: #9f5f7b;
$custom-dark: #000000;
JSON
{
  "hex": "#731948",
  "rgb": {
    "r": 115,
    "g": 25,
    "b": 72
  },
  "hsl": {
    "h": 328.667,
    "s": 64.286,
    "l": 27.451
  },
  "oklch": {
    "l": 0.38099,
    "c": 0.13135,
    "h": 353.5
  },
  "luminance": 0.04808
}

Semantic roles & 50–950 ramp

primary
#731948
secondary
#40A872
accent
#E79041
background
#FAF5F7
surface
#F4EAED
border
#CEC6C8
text
#0F0509
muted
#7F797B

Preview Lab

Preview with #731948

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731948 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva