#731772#731772

#731772 is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.1% C 0.162 H 328.6°. Best body text is #FFFFFF at 10.03:1 contrast (WCAG AA passes).

Color values

HEX	#731772
RGB	rgb(115, 23, 114)
HSL	hsl(301, 67%, 27%)
HSV	hsv(301, 80%, 45%)
CMYK	cmyk(0%, 80%, 0.9%, 54.9%)
CIE-LAB	lab(28.04, 49.42, -30.53)
CIE-LCH	lch(28.04, 58.09, 328.29°)
OKLab	oklab(40.12% 0.1384 -0.0846)
OKLCH	oklch(40.12% 0.162 328.6)
XYZ	xyz(10.4138, 5.4733, 16.4243)
Luminance	0.0547 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731772 #177318

analogous

#461773 #731772 #731744

triadic

#731772 #727317 #177273

tetradic

#731772 #734617 #177318 #174473

square

#731772 #734617 #177318 #174473

split-complementary

#731772 #447317 #177346

monochromatic

#1A0519 #400D3F #731772 #A621A5 #D52FD4

Accessibility & contrast

On white

10.03

#731772 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.09

#731772 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731772

10.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731772	#FFFFFF	#000000	##FFFFFF
##731772	1.00	10.03	2.09	10.03
#FFFFFF	10.03	1.00	21.00	1.00
#000000	2.09	21.00	1.00	21.00
##FFFFFF	10.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#023B74

Deuteranopia (green-blind)

#324670

Tritanopia (blue-blind)

#772644

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #731772;
/* rgb */ color: rgb(115, 23, 114);
/* oklch */ color: oklch(40.1% 0.162 328.6);

Tailwind

colors: {
  custom: {
    50: '#9f609b',
    500: '#731772',
    950: '#000000',
  },
}

SCSS

$custom: #731772;
$custom-light: #9f609b;
$custom-dark: #000000;

JSON

{
  "hex": "#731772",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 114
  },
  "hsl": {
    "h": 300.652,
    "s": 66.667,
    "l": 27.059
  },
  "oklch": {
    "l": 0.40121,
    "c": 0.16224,
    "h": 328.6
  },
  "luminance": 0.05473
}

Semantic roles & 50–950 ramp

primary

#731772

secondary

#3DA93E

accent

#EA403E

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731772

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →