#731744#731744

#731744 is a dark, vivid pink. Relative luminance 0.047; OKLCH L 37.8% C 0.132 H 355.9°. Best body text is #FFFFFF at 10.85:1 contrast (WCAG AA passes).

Color values

HEX	#731744
RGB	rgb(115, 23, 68)
HSL	hsl(331, 67%, 27%)
HSV	hsv(331, 80%, 45%)
CMYK	cmyk(0%, 80%, 40.9%, 54.9%)
CIE-LAB	lab(25.79, 42.76, -3.74)
CIE-LCH	lch(25.79, 42.93, 355.00°)
OKLab	oklab(37.76% 0.1314 -0.0093)
OKLCH	oklch(37.76% 0.132 355.9)
XYZ	xyz(8.4206, 4.6760, 5.9269)
Luminance	0.0467 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731744 #177346

analogous

#731772 #731744 #731817

triadic

#731744 #447317 #174473

tetradic

#731744 #727317 #177346 #181773

square

#731744 #727317 #177346 #181773

split-complementary

#731744 #177318 #177273

monochromatic

#1A050F #400D26 #731744 #A62162 #D52F80

Accessibility & contrast

On white

10.85

#731744 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.94

#731744 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731744

10.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731744	#FFFFFF	#000000	##FFFFFF
##731744	1.00	10.85	1.94	10.85
#FFFFFF	10.85	1.00	21.00	1.00
#000000	1.94	21.00	1.00	21.00
##FFFFFF	10.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2A3245

Deuteranopia (green-blind)

#444342

Tritanopia (blue-blind)

#7D0A2B

Achromatopsia (no color)

#3D3D3D

Design tokens & code

CSS

--color: #731744;
/* rgb */ color: rgb(115, 23, 68);
/* oklch */ color: oklch(37.8% 0.132 355.9);

Tailwind

colors: {
  custom: {
    50: '#a05e77',
    500: '#731744',
    950: '#000000',
  },
}

SCSS

$custom: #731744;
$custom-light: #a05e77;
$custom-dark: #000000;

JSON

{
  "hex": "#731744",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 68
  },
  "hsl": {
    "h": 330.652,
    "s": 66.667,
    "l": 27.059
  },
  "oklch": {
    "l": 0.37763,
    "c": 0.13174,
    "h": 355.9
  },
  "luminance": 0.04675
}

Semantic roles & 50–950 ramp

primary

#731744

secondary

#3DA974

accent

#EA963E

background

#FAF5F7

surface

#F4EAED

border

#CEC6C8

text

#0F0508

muted

#7F797B

Preview Lab

Preview with #731744

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →