#731765#731765

#731765 is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.3% C 0.152 H 335.2°. Best body text is #FFFFFF at 10.30:1 contrast (WCAG AA passes).

Color values

HEX	#731765
RGB	rgb(115, 23, 101)
HSL	hsl(309, 67%, 27%)
HSV	hsv(309, 80%, 45%)
CMYK	cmyk(0%, 80%, 12.2%, 54.9%)
CIE-LAB	lab(27.29, 47.26, -23.33)
CIE-LCH	lch(27.29, 52.71, 333.72°)
OKLab	oklab(39.34% 0.1381 -0.0638)
OKLCH	oklch(39.34% 0.152 335.2)
XYZ	xyz(9.7257, 5.1981, 12.8005)
Luminance	0.0520 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731765 #177325

analogous

#531773 #731765 #731737

triadic

#731765 #657317 #176573

tetradic

#731765 #735317 #177325 #173773

square

#731765 #735317 #177325 #173773

split-complementary

#731765 #377317 #177353

monochromatic

#1A0516 #400D38 #731765 #A62192 #D52FBC

Accessibility & contrast

On white

10.30

#731765 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.04

#731765 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731765

10.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731765	#FFFFFF	#000000	##FFFFFF
##731765	1.00	10.30	2.04	10.30
#FFFFFF	10.30	1.00	21.00	1.00
#000000	2.04	21.00	1.00	21.00
##FFFFFF	10.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#173867

Deuteranopia (green-blind)

#394563

Tritanopia (blue-blind)

#791F3D

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #731765;
/* rgb */ color: rgb(115, 23, 101);
/* oklch */ color: oklch(39.3% 0.152 335.2);

Tailwind

colors: {
  custom: {
    50: '#9f6091',
    500: '#731765',
    950: '#000000',
  },
}

SCSS

$custom: #731765;
$custom-light: #9f6091;
$custom-dark: #000000;

JSON

{
  "hex": "#731765",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 101
  },
  "hsl": {
    "h": 309.13,
    "s": 66.667,
    "l": 27.059
  },
  "oklch": {
    "l": 0.39341,
    "c": 0.15214,
    "h": 335.2
  },
  "luminance": 0.05197
}

Semantic roles & 50–950 ramp

primary

#731765

secondary

#3DA94E

accent

#EA583E

background

#FAF5F8

surface

#F4EAF0

border

#CEC6CB

text

#0F050D

muted

#7F797D

Preview Lab

Preview with #731765

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →