#731737#731737

#731737 is a dark, vivid pink. Relative luminance 0.045; OKLCH L 37.3% C 0.127 H 5.3°. Best body text is #FFFFFF at 11.01:1 contrast (WCAG AA passes).

Color values

HEX	#731737
RGB	rgb(115, 23, 55)
HSL	hsl(339, 67%, 27%)
HSV	hsv(339, 80%, 45%)
CMYK	cmyk(0%, 80%, 52.2%, 54.9%)
CIE-LAB	lab(25.37, 41.43, 4.48)
CIE-LCH	lch(25.37, 41.67, 6.17°)
OKLab	oklab(37.31% 0.1267 0.0118)
OKLCH	oklch(37.31% 0.127 5.3)
XYZ	xyz(8.0669, 4.5346, 4.0642)
Luminance	0.0453 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731737 #177353

analogous

#731765 #731737 #732517

triadic

#731737 #377317 #173773

tetradic

#731737 #657317 #177353 #251773

square

#731737 #657317 #177353 #251773

split-complementary

#731737 #177325 #176573

monochromatic

#1A050C #400D1F #731737 #A6214F #D52F69

Accessibility & contrast

On white

11.01

#731737 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.91

#731737 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731737

11.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731737	#FFFFFF	#000000	##FFFFFF
##731737	1.00	11.01	1.91	11.01
#FFFFFF	11.01	1.00	21.00	1.00
#000000	1.91	21.00	1.00	21.00
##FFFFFF	11.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2E3138

Deuteranopia (green-blind)

#464335

Tritanopia (blue-blind)

#7E0125

Achromatopsia (no color)

#3C3C3C

Design tokens & code

CSS

--color: #731737;
/* rgb */ color: rgb(115, 23, 55);
/* oklch */ color: oklch(37.3% 0.127 5.3);

Tailwind

colors: {
  custom: {
    50: '#a05e6d',
    500: '#731737',
    950: '#000000',
  },
}

SCSS

$custom: #731737;
$custom-light: #a05e6d;
$custom-dark: #000000;

JSON

{
  "hex": "#731737",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 55
  },
  "hsl": {
    "h": 339.13,
    "s": 66.667,
    "l": 27.059
  },
  "oklch": {
    "l": 0.37311,
    "c": 0.12721,
    "h": 5.3
  },
  "luminance": 0.04533
}

Semantic roles & 50–950 ramp

primary

#731737

secondary

#3DA983

accent

#EAAE3E

background

#FAF5F6

surface

#F4E9EB

border

#CEC5C6

text

#100507

muted

#7F797A

Preview Lab

Preview with #731737

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →