#731573#731573

#731573 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 40.0% C 0.165 H 328.1°. Best body text is #FFFFFF at 10.08:1 contrast (WCAG AA passes).

Color values

HEX	#731573
RGB	rgb(115, 21, 115)
HSL	hsl(300, 69%, 27%)
HSV	hsv(300, 82%, 45%)
CMYK	cmyk(0%, 81.7%, 0%, 54.9%)
CIE-LAB	lab(27.90, 50.18, -31.40)
CIE-LCH	lch(27.90, 59.19, 327.97°)
OKLab	oklab(40.04% 0.1401 -0.0871)
OKLCH	oklch(40.04% 0.165 328.1)
XYZ	xyz(10.4328, 5.4198, 16.7130)
Luminance	0.0542 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731573 #157315

analogous

#441573 #731573 #731544

triadic

#731573 #737315 #157373

tetradic

#731573 #734415 #157315 #154473

square

#731573 #734415 #157315 #154473

split-complementary

#731573 #447315 #157344

monochromatic

#1A051A #3F0C3F #731573 #A71EA7 #D82AD8

Accessibility & contrast

On white

10.08

#731573 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#731573 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731573

10.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731573	#FFFFFF	#000000	##FFFFFF
##731573	1.00	10.08	2.08	10.08
#FFFFFF	10.08	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A75

Deuteranopia (green-blind)

#314671

Tritanopia (blue-blind)

#772544

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #731573;
/* rgb */ color: rgb(115, 21, 115);
/* oklch */ color: oklch(40.0% 0.165 328.1);

Tailwind

colors: {
  custom: {
    50: '#9f609c',
    500: '#731573',
    950: '#000000',
  },
}

SCSS

$custom: #731573;
$custom-light: #9f609c;
$custom-dark: #000000;

JSON

{
  "hex": "#731573",
  "rgb": {
    "r": 115,
    "g": 21,
    "b": 115
  },
  "hsl": {
    "h": 300,
    "s": 69.118,
    "l": 26.667
  },
  "oklch": {
    "l": 0.40038,
    "c": 0.16497,
    "h": 328.1
  },
  "luminance": 0.05419
}

Semantic roles & 50–950 ramp

primary

#731573

secondary

#3BA93B

accent

#EC3C3C

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731573

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →