#731544#731544

#731544 is a dark, vivid pink. Relative luminance 0.046; OKLCH L 37.6% C 0.134 H 355.6°. Best body text is #FFFFFF at 10.94:1 contrast (WCAG AA passes).

Color values

HEX	#731544
RGB	rgb(115, 21, 68)
HSL	hsl(330, 69%, 27%)
HSV	hsv(330, 82%, 45%)
CMYK	cmyk(0%, 81.7%, 40.9%, 54.9%)
CIE-LAB	lab(25.56, 43.41, -4.08)
CIE-LCH	lch(25.56, 43.60, 354.63°)
OKLab	oklab(37.6% 0.1335 -0.0102)
OKLCH	oklch(37.6% 0.134 355.6)
XYZ	xyz(8.3824, 4.5996, 5.9141)
Luminance	0.0460 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731544 #157344

analogous

#731573 #731544 #731515

triadic

#731544 #447315 #154473

tetradic

#731544 #737315 #157344 #151573

square

#731544 #737315 #157344 #151573

split-complementary

#731544 #157315 #157373

monochromatic

#1A050F #3F0C25 #731544 #A71E63 #D82A81

Accessibility & contrast

On white

10.94

#731544 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.92

#731544 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731544

10.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731544	#FFFFFF	#000000	##FFFFFF
##731544	1.00	10.94	1.92	10.94
#FFFFFF	10.94	1.00	21.00	1.00
#000000	1.92	21.00	1.00	21.00
##FFFFFF	10.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#293145

Deuteranopia (green-blind)

#434342

Tritanopia (blue-blind)

#7D072A

Achromatopsia (no color)

#3D3D3D

Design tokens & code

CSS

--color: #731544;
/* rgb */ color: rgb(115, 21, 68);
/* oklch */ color: oklch(37.6% 0.134 355.6);

Tailwind

colors: {
  custom: {
    50: '#a05e77',
    500: '#731544',
    950: '#000000',
  },
}

SCSS

$custom: #731544;
$custom-light: #a05e77;
$custom-dark: #000000;

JSON

{
  "hex": "#731544",
  "rgb": {
    "r": 115,
    "g": 21,
    "b": 68
  },
  "hsl": {
    "h": 330,
    "s": 69.118,
    "l": 26.667
  },
  "oklch": {
    "l": 0.37596,
    "c": 0.13387,
    "h": 355.6
  },
  "luminance": 0.04599
}

Semantic roles & 50–950 ramp

primary

#731544

secondary

#3BA972

accent

#EC943C

background

#FAF5F7

surface

#F4E9ED

border

#CEC5C8

text

#0F0508

muted

#7F797B

Preview Lab

Preview with #731544

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →