#731473#731473

#731473 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 40.0% C 0.166 H 328.1°. Best body text is #FFFFFF at 10.11:1 contrast (WCAG AA passes).

Color values

HEX	#731473
RGB	rgb(115, 20, 115)
HSL	hsl(300, 70%, 26%)
HSV	hsv(300, 83%, 45%)
CMYK	cmyk(0%, 82.6%, 0%, 54.9%)
CIE-LAB	lab(27.80, 50.46, -31.55)
CIE-LCH	lch(27.80, 59.52, 327.98°)
OKLab	oklab(39.97% 0.1409 -0.0875)
OKLCH	oklch(39.97% 0.166 328.1)
XYZ	xyz(10.4148, 5.3837, 16.7070)
Luminance	0.0538 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731473 #147314

analogous

#441473 #731473 #731444

triadic

#731473 #737314 #147373

tetradic

#731473 #734414 #147314 #144473

square

#731473 #734414 #147314 #144473

split-complementary

#731473 #447314 #147344

monochromatic

#1A051A #3F0B3F #731473 #A71DA7 #DA28DA

Accessibility & contrast

On white

10.11

#731473 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#731473 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731473

10.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731473	#FFFFFF	#000000	##FFFFFF
##731473	1.00	10.11	2.08	10.11
#FFFFFF	10.11	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A75

Deuteranopia (green-blind)

#304671

Tritanopia (blue-blind)

#772544

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #731473;
/* rgb */ color: rgb(115, 20, 115);
/* oklch */ color: oklch(40.0% 0.166 328.1);

Tailwind

colors: {
  custom: {
    50: '#9f5f9c',
    500: '#731473',
    950: '#000000',
  },
}

SCSS

$custom: #731473;
$custom-light: #9f5f9c;
$custom-dark: #000000;

JSON

{
  "hex": "#731473",
  "rgb": {
    "r": 115,
    "g": 20,
    "b": 115
  },
  "hsl": {
    "h": 300,
    "s": 70.37,
    "l": 26.471
  },
  "oklch": {
    "l": 0.39969,
    "c": 0.16588,
    "h": 328.1
  },
  "luminance": 0.05383
}

Semantic roles & 50–950 ramp

primary

#731473

secondary

#3AA93A

accent

#ED3B3B

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #731473

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →