#731472#731472

#731472 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 39.9% C 0.165 H 328.6°. Best body text is #FFFFFF at 10.14:1 contrast (WCAG AA passes).

Color values

HEX	#731472
RGB	rgb(115, 20, 114)
HSL	hsl(301, 70%, 26%)
HSV	hsv(301, 83%, 45%)
CMYK	cmyk(0%, 82.6%, 0.9%, 54.9%)
CIE-LAB	lab(27.74, 50.29, -31.01)
CIE-LCH	lch(27.74, 59.08, 328.34°)
OKLab	oklab(39.9% 0.1409 -0.086)
OKLCH	oklch(39.9% 0.165 328.6)
XYZ	xyz(10.3575, 5.3609, 16.4056)
Luminance	0.0536 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731472 #147315

analogous

#451473 #731472 #731443

triadic

#731472 #727314 #147273

tetradic

#731472 #734514 #147315 #144373

square

#731472 #734514 #147315 #144373

split-complementary

#731472 #437314 #147345

monochromatic

#1A051A #3F0B3E #731472 #A71DA6 #DA28D8

Accessibility & contrast

On white

10.14

#731472 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.07

#731472 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731472

10.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731472	#FFFFFF	#000000	##FFFFFF
##731472	1.00	10.14	2.07	10.14
#FFFFFF	10.14	1.00	21.00	1.00
#000000	2.07	21.00	1.00	21.00
##FFFFFF	10.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A74

Deuteranopia (green-blind)

#314670

Tritanopia (blue-blind)

#772443

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731472;
/* rgb */ color: rgb(115, 20, 114);
/* oklch */ color: oklch(39.9% 0.165 328.6);

Tailwind

colors: {
  custom: {
    50: '#9f5f9b',
    500: '#731472',
    950: '#000000',
  },
}

SCSS

$custom: #731472;
$custom-light: #9f5f9b;
$custom-dark: #000000;

JSON

{
  "hex": "#731472",
  "rgb": {
    "r": 115,
    "g": 20,
    "b": 114
  },
  "hsl": {
    "h": 300.632,
    "s": 70.37,
    "l": 26.471
  },
  "oklch": {
    "l": 0.39904,
    "c": 0.1651,
    "h": 328.6
  },
  "luminance": 0.0536
}

Semantic roles & 50–950 ramp

primary

#731472

secondary

#3AA93B

accent

#ED3D3B

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #731472

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →