#731443#731443

#731443 is a dark, vivid pink. Relative luminance 0.045; OKLCH L 37.5% C 0.134 H 356.2°. Best body text is #FFFFFF at 10.99:1 contrast (WCAG AA passes).

Color values

HEX#731443
RGBrgb(115, 20, 67)
HSLhsl(330, 70%, 26%)
HSVhsv(330, 83%, 45%)
CMYKcmyk(0%, 82.6%, 41.7%, 54.9%)
CIE-LABlab(25.42, 43.61, -3.62)
CIE-LCHlch(25.42, 43.76, 355.25°)
OKLaboklab(37.48% 0.1342 -0.009)
OKLCHoklch(37.48% 0.134 356.2)
XYZxyz(8.3341, 4.5515, 5.7488)
Luminance0.0455 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731443 #147344
analogous
#731473 #731443 #731514
triadic
#731443 #437314 #144373
tetradic
#731443 #737314 #147344 #151473
square
#731443 #737314 #147344 #151473
split-complementary
#731443 #147315 #147373
monochromatic
#1A050F #3F0B25 #731443 #A71D61 #DA2880

Accessibility & contrast

On white

10.99
#731443 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

1.91
#731443 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731443
10.99:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731443#FFFFFF#000000##FFFFFF
##7314431.0010.991.9110.99
#FFFFFF10.991.0021.001.00
#0000001.9121.001.0021.00
##FFFFFF10.991.0021.001.00

Color blindness preview

Protanopia (red-blind)
#293144
Deuteranopia (green-blind)
#434341
Tritanopia (blue-blind)
#7D042A
Achromatopsia (no color)
#3C3C3C

Design tokens & code

CSS
--color: #731443;
/* rgb */ color: rgb(115, 20, 67);
/* oklch */ color: oklch(37.5% 0.134 356.2);
Tailwind
colors: {
  custom: {
    50: '#a05d77',
    500: '#731443',
    950: '#000000',
  },
}
SCSS
$custom: #731443;
$custom-light: #a05d77;
$custom-dark: #000000;
JSON
{
  "hex": "#731443",
  "rgb": {
    "r": 115,
    "g": 20,
    "b": 67
  },
  "hsl": {
    "h": 330.316,
    "s": 70.37,
    "l": 26.471
  },
  "oklch": {
    "l": 0.37477,
    "c": 0.13445,
    "h": 356.2
  },
  "luminance": 0.0455
}

Semantic roles & 50–950 ramp

primary
#731443
secondary
#3AA972
accent
#ED953B
background
#FAF5F7
surface
#F4E9ED
border
#CEC5C8
text
#0F0508
muted
#7F797B

Preview Lab

Preview with #731443

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731443 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva