#731414#731414

#731414 is a dark, vivid red. Relative luminance 0.042; OKLCH L 36.3% C 0.129 H 26.6°. Best body text is #FFFFFF at 11.42:1 contrast (WCAG AA passes).

Color values

HEX#731414
RGBrgb(115, 20, 20)
HSLhsl(0, 70%, 26%)
HSVhsv(0, 83%, 45%)
CMYKcmyk(0%, 82.6%, 82.6%, 54.9%)
CIE-LABlab(24.31, 40.20, 26.54)
CIE-LCHlch(24.31, 48.17, 33.43°)
OKLaboklab(36.31% 0.1156 0.0577)
OKLCHoklch(36.31% 0.129 26.6)
XYZxyz(7.4476, 4.1969, 1.0796)
Luminance0.0420 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731414 #147373
analogous
#731444 #731414 #734414
triadic
#731414 #147314 #141473
tetradic
#731414 #447314 #147373 #441473
square
#731414 #447314 #147373 #441473
split-complementary
#731414 #147344 #144473
monochromatic
#1A0505 #3F0B0B #731414 #A71D1D #DA2828

Accessibility & contrast

On white

11.42
#731414 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

1.84
#731414 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731414
11.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731414#FFFFFF#000000##FFFFFF
##7314141.0011.421.8411.42
#FFFFFF11.421.0021.001.00
#0000001.8421.001.0021.00
##FFFFFF11.421.0021.001.00

Color blindness preview

Protanopia (red-blind)
#322D13
Deuteranopia (green-blind)
#494110
Tritanopia (blue-blind)
#7F0016
Achromatopsia (no color)
#3A3A3A

Design tokens & code

CSS
--color: #731414;
/* rgb */ color: rgb(115, 20, 20);
/* oklch */ color: oklch(36.3% 0.129 26.6);
Tailwind
colors: {
  custom: {
    50: '#a35c52',
    500: '#731414',
    950: '#000000',
  },
}
SCSS
$custom: #731414;
$custom-light: #a35c52;
$custom-dark: #000000;
JSON
{
  "hex": "#731414",
  "rgb": {
    "r": 115,
    "g": 20,
    "b": 20
  },
  "hsl": {
    "h": 0,
    "s": 70.37,
    "l": 26.471
  },
  "oklch": {
    "l": 0.36305,
    "c": 0.12917,
    "h": 26.6
  },
  "luminance": 0.04196
}

Semantic roles & 50–950 ramp

primary
#731414
secondary
#3AA9A9
accent
#EDED3B
background
#FAF5F4
surface
#F4E9E7
border
#CEC5C3
text
#110402
muted
#807978

Preview Lab

Preview with #731414

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731414 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva