#731414#731414

#731414 is a dark, vivid red. Relative luminance 0.042; OKLCH L 36.3% C 0.129 H 26.6°. Best body text is #FFFFFF at 11.42:1 contrast (WCAG AA passes).

Color values

HEX	#731414
RGB	rgb(115, 20, 20)
HSL	hsl(0, 70%, 26%)
HSV	hsv(0, 83%, 45%)
CMYK	cmyk(0%, 82.6%, 82.6%, 54.9%)
CIE-LAB	lab(24.31, 40.20, 26.54)
CIE-LCH	lch(24.31, 48.17, 33.43°)
OKLab	oklab(36.31% 0.1156 0.0577)
OKLCH	oklch(36.31% 0.129 26.6)
XYZ	xyz(7.4476, 4.1969, 1.0796)
Luminance	0.0420 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731414 #147373

analogous

#731444 #731414 #734414

triadic

#731414 #147314 #141473

tetradic

#731414 #447314 #147373 #441473

square

#731414 #447314 #147373 #441473

split-complementary

#731414 #147344 #144473

monochromatic

#1A0505 #3F0B0B #731414 #A71D1D #DA2828

Accessibility & contrast

On white

11.42

#731414 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.84

#731414 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731414

11.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731414	#FFFFFF	#000000	##FFFFFF
##731414	1.00	11.42	1.84	11.42
#FFFFFF	11.42	1.00	21.00	1.00
#000000	1.84	21.00	1.00	21.00
##FFFFFF	11.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#322D13

Deuteranopia (green-blind)

#494110

Tritanopia (blue-blind)

#7F0016

Achromatopsia (no color)

#3A3A3A

Design tokens & code

CSS

--color: #731414;
/* rgb */ color: rgb(115, 20, 20);
/* oklch */ color: oklch(36.3% 0.129 26.6);

Tailwind

colors: {
  custom: {
    50: '#a35c52',
    500: '#731414',
    950: '#000000',
  },
}

SCSS

$custom: #731414;
$custom-light: #a35c52;
$custom-dark: #000000;

JSON

{
  "hex": "#731414",
  "rgb": {
    "r": 115,
    "g": 20,
    "b": 20
  },
  "hsl": {
    "h": 0,
    "s": 70.37,
    "l": 26.471
  },
  "oklch": {
    "l": 0.36305,
    "c": 0.12917,
    "h": 26.6
  },
  "luminance": 0.04196
}

Semantic roles & 50–950 ramp

primary

#731414

secondary

#3AA9A9

accent

#EDED3B

background

#FAF5F4

surface

#F4E9E7

border

#CEC5C3

text

#110402

muted

#807978

Preview Lab

Preview with #731414

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →