#731374#731374

#731374 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 40.0% C 0.168 H 327.7°. Best body text is #FFFFFF at 10.12:1 contrast (WCAG AA passes).

Color values

HEX	#731374
RGB	rgb(115, 19, 116)
HSL	hsl(299, 72%, 26%)
HSV	hsv(299, 84%, 45%)
CMYK	cmyk(0.9%, 83.6%, 0%, 54.5%)
CIE-LAB	lab(27.77, 50.91, -32.24)
CIE-LCH	lch(27.77, 60.26, 327.65°)
OKLab	oklab(39.97% 0.1416 -0.0895)
OKLCH	oklch(39.97% 0.168 327.7)
XYZ	xyz(10.4553, 5.3723, 17.0059)
Luminance	0.0537 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731374 #147413

analogous

#431374 #731374 #741345

triadic

#731374 #747313 #137473

tetradic

#731374 #744313 #147413 #134574

square

#731374 #744313 #147413 #134574

split-complementary

#731374 #457413 #137443

monochromatic

#1A041A #3F0A3F #731374 #A71CA9 #DA26DB

Accessibility & contrast

On white

10.12

#731374 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.07

#731374 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731374

10.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731374	#FFFFFF	#000000	##FFFFFF
##731374	1.00	10.12	2.07	10.12
#FFFFFF	10.12	1.00	21.00	1.00
#000000	2.07	21.00	1.00	21.00
##FFFFFF	10.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A76

Deuteranopia (green-blind)

#2F4672

Tritanopia (blue-blind)

#772544

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #731374;
/* rgb */ color: rgb(115, 19, 116);
/* oklch */ color: oklch(40.0% 0.168 327.7);

Tailwind

colors: {
  custom: {
    50: '#9f5f9c',
    500: '#731374',
    950: '#000000',
  },
}

SCSS

$custom: #731374;
$custom-light: #9f5f9c;
$custom-dark: #000000;

JSON

{
  "hex": "#731374",
  "rgb": {
    "r": 115,
    "g": 19,
    "b": 116
  },
  "hsl": {
    "h": 299.381,
    "s": 71.852,
    "l": 26.471
  },
  "oklch": {
    "l": 0.39967,
    "c": 0.16755,
    "h": 327.7
  },
  "luminance": 0.05372
}

Semantic roles & 50–950 ramp

primary

#731374

secondary

#3AAA38

accent

#EF393B

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #731374

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →