#431374#431374

#431374 is a dark, vivid violet. Relative luminance 0.029; OKLCH L 32.7% C 0.151 H 300.2°. Best body text is #FFFFFF at 13.26:1 contrast (WCAG AA passes).

Color values

HEX	#431374
RGB	rgb(67, 19, 116)
HSL	hsl(270, 72%, 26%)
HSV	hsv(270, 84%, 45%)
CMYK	cmyk(42.2%, 83.6%, 0%, 54.5%)
CIE-LAB	lab(19.72, 41.74, -45.65)
CIE-LCH	lch(19.72, 61.85, 312.44°)
OKLab	oklab(32.71% 0.076 -0.1305)
OKLCH	oklch(32.71% 0.151 300.2)
XYZ	xyz(5.6992, 2.9199, 16.7830)
Luminance	0.0292 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Royal Purple (survey)

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#431374 #447413

analogous

#131374 #431374 #741374

triadic

#431374 #744313 #137443

tetradic

#431374 #741313 #447413 #137474

square

#431374 #741313 #447413 #137474

split-complementary

#431374 #747413 #137413

monochromatic

#0F041A #250A3F #431374 #611CA9 #8026DB

Accessibility & contrast

On white

13.26

#431374 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.58

#431374 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #431374

13.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##431374	#FFFFFF	#000000	##FFFFFF
##431374	1.00	13.26	1.58	13.26
#FFFFFF	13.26	1.00	21.00	1.00
#000000	1.58	21.00	1.00	21.00
##FFFFFF	13.26	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#002F77

Deuteranopia (green-blind)

#002F72

Tritanopia (blue-blind)

#372E44

Achromatopsia (no color)

#303030

Design tokens & code

CSS

--color: #431374;
/* rgb */ color: rgb(67, 19, 116);
/* oklch */ color: oklch(32.7% 0.151 300.2);

Tailwind

colors: {
  custom: {
    50: '#7d589d',
    500: '#431374',
    950: '#000000',
  },
}

SCSS

$custom: #431374;
$custom-light: #7d589d;
$custom-dark: #000000;

JSON

{
  "hex": "#431374",
  "rgb": {
    "r": 67,
    "g": 19,
    "b": 116
  },
  "hsl": {
    "h": 269.691,
    "s": 71.852,
    "l": 26.471
  },
  "oklch": {
    "l": 0.32705,
    "c": 0.15106,
    "h": 300.2
  },
  "luminance": 0.0292
}

Semantic roles & 50–950 ramp

primary

#431374

secondary

#72AA38

accent

#EF3995

background

#F7F5F9

surface

#EEE9F2

border

#C9C5CC

text

#0A040E

muted

#7C797E

Preview Lab

Preview with #431374

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →