#731370#731370

#731370 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.7% C 0.164 H 329.6°. Best body text is #FFFFFF at 10.21:1 contrast (WCAG AA passes).

Color values

HEX#731370
RGBrgb(115, 19, 112)
HSLhsl(302, 72%, 26%)
HSVhsv(302, 83%, 45%)
CMYKcmyk(0%, 83.5%, 2.6%, 54.9%)
CIE-LABlab(27.52, 50.23, -30.08)
CIE-LCHlch(27.52, 58.55, 329.09°)
OKLaboklab(39.71% 0.1418 -0.0832)
OKLCHoklch(39.71% 0.164 329.6)
XYZxyz(10.2277, 5.2812, 15.8068)
Luminance0.0528 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731370 #137316
analogous
#461373 #731370 #731340
triadic
#731370 #707313 #137073
tetradic
#731370 #734613 #137316 #134073
square
#731370 #734613 #137316 #134073
split-complementary
#731370 #407313 #137346
monochromatic
#1A041A #3E0A3D #731370 #A81CA3 #DB25D5

Accessibility & contrast

On white

10.21
#731370 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.06
#731370 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731370
10.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731370#FFFFFF#000000##FFFFFF
##7313701.0010.212.0610.21
#FFFFFF10.211.0021.001.00
#0000002.0621.001.0021.00
##FFFFFF10.211.0021.001.00

Color blindness preview

Protanopia (red-blind)
#003972
Deuteranopia (green-blind)
#32456E
Tritanopia (blue-blind)
#772342
Achromatopsia (no color)
#414141

Design tokens & code

CSS
--color: #731370;
/* rgb */ color: rgb(115, 19, 112);
/* oklch */ color: oklch(39.7% 0.164 329.6);
Tailwind
colors: {
  custom: {
    50: '#9f5f99',
    500: '#731370',
    950: '#000000',
  },
}
SCSS
$custom: #731370;
$custom-light: #9f5f99;
$custom-dark: #000000;
JSON
{
  "hex": "#731370",
  "rgb": {
    "r": 115,
    "g": 19,
    "b": 112
  },
  "hsl": {
    "h": 301.875,
    "s": 71.642,
    "l": 26.275
  },
  "oklch": {
    "l": 0.3971,
    "c": 0.16442,
    "h": 329.6
  },
  "luminance": 0.0528
}

Semantic roles & 50–950 ramp

primary
#731370
secondary
#38AA3C
accent
#EE3F39
background
#FAF5F9
surface
#F4EAF2
border
#CEC6CC
text
#0F050E
muted
#7F797E

Preview Lab

Preview with #731370

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731370 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva