#731370#731370

#731370 is a dark, vivid purple. Relative luminance 0.053; OKLCH L 39.7% C 0.164 H 329.6°. Best body text is #FFFFFF at 10.21:1 contrast (WCAG AA passes).

Color values

HEX	#731370
RGB	rgb(115, 19, 112)
HSL	hsl(302, 72%, 26%)
HSV	hsv(302, 83%, 45%)
CMYK	cmyk(0%, 83.5%, 2.6%, 54.9%)
CIE-LAB	lab(27.52, 50.23, -30.08)
CIE-LCH	lch(27.52, 58.55, 329.09°)
OKLab	oklab(39.71% 0.1418 -0.0832)
OKLCH	oklch(39.71% 0.164 329.6)
XYZ	xyz(10.2277, 5.2812, 15.8068)
Luminance	0.0528 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731370 #137316

analogous

#461373 #731370 #731340

triadic

#731370 #707313 #137073

tetradic

#731370 #734613 #137316 #134073

square

#731370 #734613 #137316 #134073

split-complementary

#731370 #407313 #137346

monochromatic

#1A041A #3E0A3D #731370 #A81CA3 #DB25D5

Accessibility & contrast

On white

10.21

#731370 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.06

#731370 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731370

10.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731370	#FFFFFF	#000000	##FFFFFF
##731370	1.00	10.21	2.06	10.21
#FFFFFF	10.21	1.00	21.00	1.00
#000000	2.06	21.00	1.00	21.00
##FFFFFF	10.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003972

Deuteranopia (green-blind)

#32456E

Tritanopia (blue-blind)

#772342

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731370;
/* rgb */ color: rgb(115, 19, 112);
/* oklch */ color: oklch(39.7% 0.164 329.6);

Tailwind

colors: {
  custom: {
    50: '#9f5f99',
    500: '#731370',
    950: '#000000',
  },
}

SCSS

$custom: #731370;
$custom-light: #9f5f99;
$custom-dark: #000000;

JSON

{
  "hex": "#731370",
  "rgb": {
    "r": 115,
    "g": 19,
    "b": 112
  },
  "hsl": {
    "h": 301.875,
    "s": 71.642,
    "l": 26.275
  },
  "oklch": {
    "l": 0.3971,
    "c": 0.16442,
    "h": 329.6
  },
  "luminance": 0.0528
}

Semantic roles & 50–950 ramp

primary

#731370

secondary

#38AA3C

accent

#EE3F39

background

#FAF5F9

surface

#F4EAF2

border

#CEC6CC

text

#0F050E

muted

#7F797E

Preview Lab

Preview with #731370

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →