#731340#731340

#731340 is a dark, vivid pink. Relative luminance 0.045; OKLCH L 37.3% C 0.134 H 358.1°. Best body text is #FFFFFF at 11.07:1 contrast (WCAG AA passes).

Color values

HEX#731340
RGBrgb(115, 19, 64)
HSLhsl(332, 72%, 26%)
HSVhsv(332, 83%, 45%)
CMYKcmyk(0%, 83.5%, 44.3%, 54.9%)
CIE-LABlab(25.20, 43.59, -1.90)
CIE-LCHlch(25.20, 43.63, 357.51°)
OKLaboklab(37.29% 0.1341 -0.0044)
OKLCHoklch(37.29% 0.134 358.1)
XYZxyz(8.2291, 4.4818, 5.2812)
Luminance0.0448 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731340 #137346
analogous
#731370 #731340 #731613
triadic
#731340 #407313 #134073
tetradic
#731340 #707313 #137346 #161373
square
#731340 #707313 #137346 #161373
split-complementary
#731340 #137316 #137073
monochromatic
#1A040F #3E0A23 #731340 #A81C5D #DB257B

Accessibility & contrast

On white

11.07
#731340 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

1.90
#731340 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731340
11.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731340#FFFFFF#000000##FFFFFF
##7313401.0011.071.9011.07
#FFFFFF11.071.0021.001.00
#0000001.9021.001.0021.00
##FFFFFF11.071.0021.001.00

Color blindness preview

Protanopia (red-blind)
#293041
Deuteranopia (green-blind)
#43423E
Tritanopia (blue-blind)
#7D0128
Achromatopsia (no color)
#3C3C3C

Design tokens & code

CSS
--color: #731340;
/* rgb */ color: rgb(115, 19, 64);
/* oklch */ color: oklch(37.3% 0.134 358.1);
Tailwind
colors: {
  custom: {
    50: '#a05d74',
    500: '#731340',
    950: '#000000',
  },
}
SCSS
$custom: #731340;
$custom-light: #a05d74;
$custom-dark: #000000;
JSON
{
  "hex": "#731340",
  "rgb": {
    "r": 115,
    "g": 19,
    "b": 64
  },
  "hsl": {
    "h": 331.875,
    "s": 71.642,
    "l": 26.275
  },
  "oklch": {
    "l": 0.37287,
    "c": 0.13418,
    "h": 358.1
  },
  "luminance": 0.04481
}

Semantic roles & 50–950 ramp

primary
#731340
secondary
#38AA74
accent
#EE9A39
background
#FAF5F7
surface
#F4E9ED
border
#CEC5C8
text
#0F0508
muted
#7F797B

Preview Lab

Preview with #731340

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731340 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva