#731340#731340

#731340 is a dark, vivid pink. Relative luminance 0.045; OKLCH L 37.3% C 0.134 H 358.1°. Best body text is #FFFFFF at 11.07:1 contrast (WCAG AA passes).

Color values

HEX	#731340
RGB	rgb(115, 19, 64)
HSL	hsl(332, 72%, 26%)
HSV	hsv(332, 83%, 45%)
CMYK	cmyk(0%, 83.5%, 44.3%, 54.9%)
CIE-LAB	lab(25.20, 43.59, -1.90)
CIE-LCH	lch(25.20, 43.63, 357.51°)
OKLab	oklab(37.29% 0.1341 -0.0044)
OKLCH	oklch(37.29% 0.134 358.1)
XYZ	xyz(8.2291, 4.4818, 5.2812)
Luminance	0.0448 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731340 #137346

analogous

#731370 #731340 #731613

triadic

#731340 #407313 #134073

tetradic

#731340 #707313 #137346 #161373

square

#731340 #707313 #137346 #161373

split-complementary

#731340 #137316 #137073

monochromatic

#1A040F #3E0A23 #731340 #A81C5D #DB257B

Accessibility & contrast

On white

11.07

#731340 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.90

#731340 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731340

11.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731340	#FFFFFF	#000000	##FFFFFF
##731340	1.00	11.07	1.90	11.07
#FFFFFF	11.07	1.00	21.00	1.00
#000000	1.90	21.00	1.00	21.00
##FFFFFF	11.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#293041

Deuteranopia (green-blind)

#43423E

Tritanopia (blue-blind)

#7D0128

Achromatopsia (no color)

#3C3C3C

Design tokens & code

CSS

--color: #731340;
/* rgb */ color: rgb(115, 19, 64);
/* oklch */ color: oklch(37.3% 0.134 358.1);

Tailwind

colors: {
  custom: {
    50: '#a05d74',
    500: '#731340',
    950: '#000000',
  },
}

SCSS

$custom: #731340;
$custom-light: #a05d74;
$custom-dark: #000000;

JSON

{
  "hex": "#731340",
  "rgb": {
    "r": 115,
    "g": 19,
    "b": 64
  },
  "hsl": {
    "h": 331.875,
    "s": 71.642,
    "l": 26.275
  },
  "oklch": {
    "l": 0.37287,
    "c": 0.13418,
    "h": 358.1
  },
  "luminance": 0.04481
}

Semantic roles & 50–950 ramp

primary

#731340

secondary

#38AA74

accent

#EE9A39

background

#FAF5F7

surface

#F4E9ED

border

#CEC5C8

text

#0F0508

muted

#7F797B

Preview Lab

Preview with #731340

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →