#731348#731348

#731348 is a dark, vivid pink. Relative luminance 0.046; OKLCH L 37.6% C 0.138 H 352.6°. Best body text is #FFFFFF at 10.96:1 contrast (WCAG AA passes).

Color values

HEX	#731348
RGB	rgb(115, 19, 72)
HSL	hsl(327, 72%, 26%)
HSV	hsv(327, 83%, 45%)
CMYK	cmyk(0%, 83.5%, 37.4%, 54.9%)
CIE-LAB	lab(25.50, 44.48, -6.88)
CIE-LCH	lch(25.50, 45.00, 351.21°)
OKLab	oklab(37.6% 0.1366 -0.0177)
OKLCH	oklch(37.6% 0.138 352.6)
XYZ	xyz(8.4733, 4.5795, 6.5674)
Luminance	0.0458 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731348 #13733E

analogous

#6E1373 #731348 #731318

triadic

#731348 #487313 #134873

tetradic

#731348 #736E13 #13733E #131873

square

#731348 #736E13 #13733E #131873

split-complementary

#731348 #187313 #13736E

monochromatic

#1A0410 #3E0A27 #731348 #A81C69 #DB258A

Accessibility & contrast

On white

10.96

#731348 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.92

#731348 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731348

10.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731348	#FFFFFF	#000000	##FFFFFF
##731348	1.00	10.96	1.92	10.96
#FFFFFF	10.96	1.00	21.00	1.00
#000000	1.92	21.00	1.00	21.00
##FFFFFF	10.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#263149

Deuteranopia (green-blind)

#424346

Tritanopia (blue-blind)

#7C072C

Achromatopsia (no color)

#3C3C3C

Design tokens & code

CSS

--color: #731348;
/* rgb */ color: rgb(115, 19, 72);
/* oklch */ color: oklch(37.6% 0.138 352.6);

Tailwind

colors: {
  custom: {
    50: '#a05d7b',
    500: '#731348',
    950: '#000000',
  },
}

SCSS

$custom: #731348;
$custom-light: #a05d7b;
$custom-dark: #000000;

JSON

{
  "hex": "#731348",
  "rgb": {
    "r": 115,
    "g": 19,
    "b": 72
  },
  "hsl": {
    "h": 326.875,
    "s": 71.642,
    "l": 26.275
  },
  "oklch": {
    "l": 0.37601,
    "c": 0.13777,
    "h": 352.6
  },
  "luminance": 0.04578
}

Semantic roles & 50–950 ramp

primary

#731348

secondary

#38AA6B

accent

#EE8A39

background

#FAF5F7

surface

#F4E9ED

border

#CEC5C8

text

#0F0509

muted

#7F797B

Preview Lab

Preview with #731348

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →